Life, 1916-08-10 · page 6 of 38
Life — August 10, 1916 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It announces White Motor Cars' custom-built enclosed vehicles—the Limousine, Landaulet, and Town Car—emphasizing their new lower construction lines and elegant, minimalist design. The ornamental "W" header is decorative branding. The ad highlights that White Motor Cars are "custom built products" featuring "grace of line, imported materials, individual appointments and the nicety of construction and finish which expensive hand labor produces." The company, based in Cleveland, positions itself as a luxury manufacturer competing in the high-end automobile market of this era. This reflects early 20th-century marketing toward wealthy clientele who valued handcrafted vehicles and refined aesthetics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Announcing WHITE ENCLOSED CARS CUSTOM BUILT HE Limousine, the Landaulet and the ‘Town Car are constructed lower than heretofore. The new lines enhance the gracefulness of White design. They are extremely simple, unbroken by door mouldings and other details unnecessary to the finest body construction. White Motor Cars are a custom built product, not merely in general design, but in every detail which characterizes the made-to-order car— grace of line, imported materials, individual appointments and the nicety of construction and finish which expensive hand labor produces. THE WHITE COMPANY CLEVELAND