Life, 1916-08-10 · page 35 of 38
Life — August 10, 1916 — page 35: what you’re looking at
What you’re looking at
This page contains two cigarette/smoking-related advertisements alongside satirical content mocking historical knowledge and contemporary politics. The left side lists famous historical facts people "remember," many of which are actually legends or distortions (Eve's apple, Columbus's egg trick), establishing a theme of popular misconception. This frames the Rameses cigarette ad's claim that smoking this brand reveals "discrimination and character." The bottom cartoon appears to reference Theodore Roosevelt (mentioned in the history list as a U.S. President). The caption "He's no more a soldier than I am" suggests satirical commentary on Roosevelt's military credentials or persona—likely mocking his celebrated Rough Rider reputation. The figures in military dress suggest a political confrontation or debate about authenticity. The Havone cigarette case ad emphasizes refined presentation and sophistication. Overall, this page mixes vintage tobacco advertising with political satire typical of *Life* magazine's approach during the early-to-mid 20th century, though the specific historical moment remains unclear without the publication date.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Things You Remember About History HAT Eve ate the apple. That David licked Goliath, That Julius Caesar built a bridge across the Rubicon, and divided Gaul into three segments. That Hannibal crossed the Alps. That Columbus discovered America by standing an egg on end. That Napoleon lost the battle of Waterloo. That Washington crossed the Dela- ware. That Theodore Roosevelt was Presi- dent of the United States. That Germany crushed Belgium. That Mr. Hughes wears whiskers. DB. “Look at the men who are smoking Rameses! All over the world they are those who ac- complish what they start to do. The very choice of so distinctive a cigarette as Rameses reveals dis- crimination and char- acter. So it happens that Rameses smokers are usually the mature men of decision and action —to whom “The Aris- tocrat of Cigarettes” appeals because ofa striking vitality and a real personality in harmony with their own. You will find Rameses very unlike any other cigarette you have ever smoked. You cannot mistake its dis- tinctive flavor, or miss the pleasure of its characteristic fragrance. And nobody ever changes from Rameses. HE man who makes an Art of living carries his cigarettes in a Havone Case. His cigarettes are not crushed to- gether, mussed or broken, as in the ordinary case; but upright, each in its own compartment, clean and inviting. By the grace of Havone, the act of offering a friendly smoke becomes an accomplishment. The Havone is as easily filled as the ordinary cigarette case. Havone Cigarette Cases are made in heavy Silver-plate, Solid Sterling and 14 K Gold. The silver-plated cases at $5 are especially popular. If your dealer hasn’t stocked up on the HAVONE, send us $5 and we will mail you one direct—either plain finished, or with mon- ogram spot, or one of the all-over patterns. At any rate, send us your name on a post- card for one of our handsome catalogues. HAVONE CORPORATION, Dept. C, 21-23 Maiden Lane, New York The President: aw, come ON! HE'S NO MORE A SOLDIER THAN 1 AM comicbooks.com