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Life, 1916-08-03 · page 32 of 38

Life — August 3, 1916 — page 32: what you’re looking at

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Life — August 3, 1916 — page 32: Life, 1916-08-03

What you’re looking at

This is primarily a **advertisements and book reviews page** rather than political satire. The **advertisements** include: - **Batavia Security Tires**: Uses a philosophical comparison (thin wire vs. heavy rope) to argue for thoughtful tire engineering—strength placed where needed, not wasted - **Club Cocktails**: Critiques prohibition-era home bartenders, arguing that cocktails require precision mixing, not "guess-work" The **book reviews section** discusses contemporary literature: - Multiple "Christopher Columbus" themed books reflecting Americans' fashion for discovering their own country - Travel narratives by the Williamsons and Emily Post about touring America by automobile - Helen R. Martin's novel about a Charleston aristocrat marrying a Pennsylvania Dutch businessman The cartoonish illustration at bottom right appears to accompany the book section but is captioned only "WHY THE STAR RECOVERED SO QUICKLY"—its specific reference is unclear from the visible text. The page reflects 1910s-era concerns: automobile culture, cocktail culture during Prohibition, and American travel/discovery themes.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

208 Is your car tired— or are you? Resilient Strength A thin wire can often stand more wear than a heavy hawser. A yard of lead is easier to penetrate than a foot of steel. BATAVIA SECURITY TIRES are designed for the services they must | give. All the rubber is put where it will | Every ounce of strength is put where it counts in \ » resist wear and distortion. ECURITY wear and speed. THE BATAVIA RUBBER CO., Factory at Batavia, New York es ST il lub ek N° matter how good the whiskey—or the Nox or Vermouth—you put in your cock- tail, the result is disastrous to pride and palate —if they are proportioned by guess-work. Club Cocktails owe their smoothness and delicious flavor MARTINI te Cee to exact and accurate mixing—and to their ageing before bottling. A good cocktail is made-to-measure, not made by guess.work. Alll the popular kinds—at your dealer's G. F, HEUBLEIN & BROTHER New York Hartford Cocktails : The Latest Books HRISTOPHER COLUMBUSES are thick this year. Amer- icans are making a fashion of necessity and are dis- covering Am Even the sharks are touring home waters. And current literature is keeping up with the procession. The Williamsons, “ a . M.,” have made a most agrecable sort of marble-cake confection by stirring one of their best-yet brands of romantic mystery love stories and a description of auto-tours through New York and New Jersey, Long Island and New nd together and calling the combination “ The Lightning Conductor Discovers America” (Doubleday, Page, $1.50). The hero and heroine of the Williamsons’ first auto. fiction success are the chaperons of the tale, and a group of picturesquely variegated fellow passengers on an Atlantic liner, who turn out to be melodramatically mixed up in each other's affairs, are the chief actors. The story is told, and the travelogues are set down, in a series of exceptionally en- tertaining letters, UT fiction isn’t an indispensable ingredient in an interest- ing travelogue of American discovery. This is proved by imily Post's log of a trip “By Motor to the Golden Gate” (Appletons, $2.00). The author and her son, who have mo- tored extensively in other lands, appear to have started (with one added-at-the-last-moment passenger) with amazing casual- ness on a sort of tentative adventure. And the account of their, on the whole, enjoyable experiences is set down with a care-free yet selective spontaneity that brings places and people before us with rapid vividness and holds both our interest and our attention without laying traps for them. The book makes good stay-at-home reading, but also offers much road, route and expense-account information to prospective travelers, H LEN R. MARTIN discovered the Pennsylvania Dutch some years ago. But she has never made a more amus ing story out of them than in the tale of a driven-to-the-wall Charleston girl of blue blood and broken fortunes who mar- ried a rich citizen of New Munich, Pennsylvania, for his rooney, that she has just published under the title of “ Her Husband's Purse” (Doubleday, Page, $1.35). The clash be- tween the expansive (and expensive) traditions of the aristo- Csst2 Lee WHY THE STAR RECOVERED 30 QUICKLY