Life, 1916-08-03 · page 2 of 38
Life — August 3, 1916 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a tobacco advertisement**, not satire or political cartoon. It promotes Prince Albert tobacco, manufactured by R.J. Reynolds Tobacco Company (Winston-Salem, N.C.). The ad features a man in formal dress (the "Prince Albert" figure) and product packaging. The headline emphasizes that Prince Albert is "sold on its quality—nothing else!" — meaning it contains no coupons or premiums, unlike competitors. The text highlights a patented process that "cuts out bite and parch," allowing smokers to use the tobacco in pipes or rolled cigarettes. The ad promises satisfaction and encourages readers to try the product for a nickel or dime. This represents early 20th-century tobacco marketing, before health warnings existed. The "Prince Albert" branding uses formal imagery to suggest quality and sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ter at the Post Office Department, glad sed the British Possessions. Prince Albert tobacco is sold on its quality—nothing else! Quick as that P. A. flavor hits-in, you’ll realize you’ve received all you paid for in tobacco quality — not coupons or pre- miums! State or national restrictions on their use do not cause Prince Albert to bat- an-eye! Coupons or premiums have never been given with P. A. Quality is the in-; ducement to smokers! : You’ve heard many an earful about the Prince Albert patented process that cuts out bite and parch and lets you smoke your Reynolds qubscco Co, Reverse sidoof CRIMP CUT LONG BURNING PIPE A CIGARETTE TOBACC ‘fill without a comeback! Stake your bank roll that it proves out every hour of the day. There’s sport smoking a pipe, or rolling your own, but you've got to have the right tobacco!’ We tell you Prince Albert will bang the doors'wide open for you to come in on a good time! You'll think the joy-lid is off for fair, firing up every-little-so-often as the smoke-spirit strikes you—withouta regret! Alf that delight can be yours! Pass out a nickel or.a dime for some Prince Albert; and, get the aroma of this fragrant tobacco as you open the package; and, jam that : jimmy pipe brimful or roll one—and strike fire! My! My! -You men who made a bad get-away on pipes or makin’s cigarettes will want to back up for a fresh start with P. A.! Swing on this say-so like it was a tip to a thousand-dollar bill! It’s worth that in happi- ness and contentment to every man who knows what can ‘be gotten out of a chummy jimmy pipe or a makin’s cigarette with P, A. for “packing”?! Buy Prince Albert everywhere to- bacco is sold in toppy red bags, 5c; tidy red tins, 10c; handsome pound and half-pound tin humidors; and, \ in that clever, practical pound glass humidor with sponge-mois- tener top that keeps the tobacco in such perfect condition. R, J. REYNOLDS TOBACCO CO. Winston-Salem, N.C. Y..a8 Second Class Mail Matter, ‘Canada. comichooks feom