Life, 1916-07-27 · page 23 of 32
Life — July 27, 1916 — page 23: what you’re looking at
What you’re looking at
This is primarily a **Studebaker automobile advertisement**, not political satire. The page promotes the Studebaker Six luxury car to prospective buyers. The image shows well-dressed passengers in an early 1900s automobile parked before an elegant mansion—depicting the aspirational lifestyle the car represents. The accompanying text appeals to buyers seeking quality: it emphasizes the car's "low relation of weight to Power," comfort features, and safety while justifying the $1,085 price tag by claiming competitors charge $250-$400 more for equivalent comfort. The phrase "Car of the Golden Chassis" and reference to "Suburban life finds restful recreation" suggest marketing to middle-to-upper-class Americans seeking leisure and prestige through automobile ownership. The text boasts "more than 249,000 Studebaker cars produced and sold," emphasizing market dominance. This reflects the early auto industry's targeting of affluent consumers and the automobile's role as a status symbol in early 20th-century American society.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Suburban life finds restful recreation in The Car of the Golden Chassis: O the prospective after long trips over rough and hilly count motor car buyer who A definite knowledge of the distinct secks to base his ties that have been built into this St judgment of value on Six can only be gained by having them demon- appearance — and strated to you. You must see the car to ap- something more—the low re- _preciate the value that it gives. lation of weight to Power in the Studebaker Six conveys a significant * * * meaning. It means easier control—flexibility Studebaker offers a complete line of high —safety and stamina that can be relied upon grade cars from $850 to $2500. Write for in every contingency. handsomely illustrated catalog picturing the cars and giving complete list of prices. All Yet with all its excess Powen and light weight en eG. B.D. nirott this Studebaker Six retains its distinction as Prices *+\. ©. Mictroit. the pre-eminent car for comfort and roomi- permanent exhibit of Studebaker cars in Marlborough: ness. You must pay $250 to $400 more to ob- Blenheim Arcade, Boardwalk, Atlantic City, N. J tain such extreme regard for the comfort of . the driver and passengers — the same deep, . STUDEBAKER restful cushions and ample space for free play of the limbs, insuring the utmost in comfort South Bend, Ind. and relaxation under all riding conditions — Address all correspondence and not the slightest trace of motoring fatigue More than 249,000 Studebaker cars produced and sold ‘Fifty Horse Power 7 Passenger SIX $1085~ Detroit, Mich, Walkerville, Ont. Detroit comicbooks.com