Life, 1916-07-13 · page 40 of 40
Life — July 13, 1916 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising and book promotion**, not political satire. The main content includes: 1. **Stromberg Carburetor ad** (left): A Ford Model T carburetor claiming 37.4 miles per gallon—genuine automotive advertising with performance claims and a mail-order coupon. 2. **Small cartoon** (top right): A dog encountering a formal gentleman at a "point," with the dog unable to help reacting. The joke appears to be about class contrast or the dog's instinctive response to formal attire, though the humor is mild and unclear to modern readers. 3. **Mark Twain book promotion** (right): Harper & Brothers advertising a 25-volume "Author's National Edition" of Mark Twain's collected works at half price, emphasizing his qualities as an American writer and offering a free subscription to Harper's Magazine. 4. **Books Received section** (left): A standard literary review list of recent publications. The page reflects early 20th-century magazine formatting: mixed commercial and cultural content targeting educated, middle-class readers interested in automobiles and literature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Stromberg Carburetor forFORDS NowReady The Stromberg Carburetor for Fords, so much sought for by Ford owners, is now ready. It has smashed all official Ford economy records. A Model T 1915 Ford carrying three persons and weighing 2,170 Ibs., made 37 4-10 miles oa one gallon of gasoline in a test at Chicago, ‘Avett ist, observed by U AAA And itncceler- ted to 43 miles per Roar with perfect smoothnen This Beans that you, Miles ona Gallon of Gasoline EASY STARTING is absolutely sure with the New Stromberg. Starts with a few turns of thecrank, You need prove how it will save you gasoline money. Price only $18, with all attachments. Send for one on our money back guarantee, ‘STROMBERG MOTOR DEVICES CO., | ‘Dept. 0 04 E. 25th St, Chicoge Enclosed find 818 for which send me'on your Meney Back | Guarentee New Stromberg Carburetor for my Font, | Name. a . | Bt, Add. or RF. D. Books Received ¢ Out of the Kitchen, by Ali jer. (Century Co. $1.25.) The Best Short Stories of rors, by idw. J. O'Brien, (Small, Maynard & Co., Boston, Mass. $1.50.) Mr, and Mrs, Pierce, by Cameron Mac- Kenzie. (Dodd, Mead & Co. $1.35.) The Whirligig of Time, by Wayland Wells Williams. (PF. Stokes Co. $1.30.) American Trout Stream Insec Louis Rhead. (F. A. Stokes Co. Save America, by Huntington Wilson (F, A. Stokes Co. $1.00.) Androcles and the Lion, Overruled and Pygmalion, by Bernard Shaw. (Bren. tano’s. 50. Others, an Anthology of the N. Verse, by Alfred Kreymborg. (Alfred A. Knopf. $1.50.) People Like That, by Kate Langley Bosher. (Harper & Bros. $1.25.) Wordsworth, How to Know Him, by C. T. Winchester. (Bobbs-Merrill Co., In- dianapolis, Ind. ) Trademark Power, by Glen Buck. (Munroe & Southworth, Chicago, Ill. $1.00.) Quit Your Worrying, by George Whar- ton James. (The Radiant Life Press, Pasadena, Cal.) Thinking as a Science, by Henry Haz litt. CE. P. Dutton & Co, $1.00.) God's Remnants, by Samuel Gordon. (E. P. Dutton & Co. $1.35.) ‘one on your Ford. Let us | Dog: 1 CAN'T MELP IT, EVERY TIME I SEE ONE OF THOSE FELLOWS I CO: TOA Wholesome Hearty Robust Fun! Asa humorist, Mark Twain could easily gain recognition to eternal fame. But what other American has had the qualities Mark Twain so broadly possessed? Is there another American whose works show such manly pathos—vigorous portrayal of character — shrewdness, wisdom, and sanity—healthy hatred of pretense, affecta- tion, and sham? The opportunity to obtain a set of MARK TWAIN at half price is still open. Will you take ad- vuntage of it now, while you may, or delay and regret? Of course, no American's library can be com- plete without Mark Twain! What can we do to convince you of the merits of this—the Author's National Edition, that is offered at ‘one-half the price at which previous editions have been sold? Send the books themselves? We'll do this. We'll send the entire set, not a few sample pages or one volume, but all the twenty- five, at our expense. Send the Coupon. No Obligation You spend just two cents to send the coupon. We risk the expressage on the books both ways, just to prove to you the value there is in these y-five volumes of the collected writings of Mark Twain; 170 stories, essays, sketches, famous books of fiction, great books of travel, ete. And you also obtain a year's subscription to Harper's Magazine at no additional cost. The time to prove to yourself beyond the ques- tion of a doubt as to whether this set is the ‘one you want, is NOW. The coupon awaits your instructions. Send it now—while you may —and enjoy the works of Mark Twain, at smallest cost. HARPER & BROTHERS FRANKLIN SQUARE. NEW YORK PETER J. CAREY, PRINTER POINT 170 Stories in 25 Volumes The InnocentsAbroad.2v. AConnecticut Yankee, Etc. A Tramp Abroad. 2 v. Joan of Arc. 2v. Following the Equator. 2v. etches New and Old Roughing It. 2 v. Tom Sawyer Abroad, Etc. Life on the Mississippi American Claimant, Ete. The Gilded Age. 2v. Literary Essays Adventures of Tom Sawyer The Man that Corrupted Huckdet Finn Hadleyburg Pudd'nhead Wilson ‘The $30,000 Bequest, Etc. The Prince andthe Pauper Christian Science President Wilson says:"A Theodore Roosevelt says: delightful humorist, a man"... A great bu able to interpret human life a. ‘great philosopher, with a flavor all hisown. ... his writings form one A man of high and lovely assets in America’s co character, a friend quick to butions excite and give affection: a achievement. citizen of the world who loved every wholesome adventure of the mind of heart.” : Ambassador Bryce s1ys: “Mr. Clemens was a great hum: and a master of pathos. . .. A story-teller of inexhaustibi ventive power and at ail times a profound student of humaa ure se Willlam Howard Tatt says: “Mark Twain gave pleasure—real intellectual enjoyment—to millions, and his works. will continue to give such pleasure to millions Yet to come,” HARPER & BROTHERS FRANKLIN Square, New York Send, prepaid, MARK TWAIN'S WORKS, twenty volumes, cloth binding. and enter my name as a sub for one year to HARrER's MacariNe. (1 may ret for ten days, and then if I do not care for the bool tum them at your expense and you will cancel the subscriotioe to the Macazixe. If f keep the books I will remit $ then $2.09 a month until the full price of the books and MacaziNe, $25.00, has been paid. [fe Signature Send books t0.. comicbooks.com