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Life, 1916-07-13 · page 38 of 40

Life — July 13, 1916 — page 38: what you’re looking at

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Life — July 13, 1916 — page 38: Life, 1916-07-13

What you’re looking at

This is primarily a **Gillette Safety Razor advertisement** dressed as humorous editorial content. The "cartoon" is a portrait of Lord Chesterfield, the 18th-century British aristocrat famous for his etiquette writings ("Letters to His Son"). The ad's premise: even the refined Lord Chesterfield struggled to find someone who could shave him without skin irritation—until a famous barber taught proper technique. The joke is that Gillette now makes this "gentleman's luxury" accessible to ordinary men. The satire is gentle and self-serving: it uses Chesterfield's historical reputation for refinement to position Gillette razors as markers of civilized masculinity. The accompanying "Things As They Are" section offers cynical one-liners defining concepts like "Democracy" and "Marriage," providing satirical filler typical of Life magazine's style. The page also advertises beauty products and includes a game about reading articles critically.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

RISERS ike rd Chesterfield hired a manto help him Shave HEN Lord Chesterfield’s old valet died, his lordship was put to it to find a successor. Send two cents in stamps for the Gillette 1916 Baseball Blue Book. Dept. KNOWN THE WORLD, over: None of them could shave him with- out chafing his skin. Finally he solved the problem by engaging a famous barber to teach him how to shave and how to care for his razors. Test It on Your At Our Expense p la . Ingrams Vciiefaine Pace Powder, 50c, 4 shades At Drug Stores or by Mall, Postpaid lo, covee cout of packing and maling and art five EDERICK F. INGRAM CO. (Estabtish 3 Tenth St, Devroi Ingram’ Milkweed Cream Think howChesterfield, that master of etiquette and accomplished man of the world would have welcomed the | Gillette Safety Razor. One can imagine him describing it in his famous “Letters to His Son” as | a valued accessory to the grace of | living and a thing every gentleman should use. . | “A gentleman’s shave’—such a luxury in Chesterfield’s time is now accessible every day to every man who owns a Gillette. The Gillette shave is velvet-smooth, no matter how wiry the beard or tender the skin. A keen, | fresh blade is always ready. Prices $5 to $50. Blades SOc. and $1 the packet. Dealers every- | where. GILLETTE SAFETY RAZOR CO. BOSTON Things As They Are LIMONY: A life-long morning after. (Also. spelled “ mourning” after.) Democracy: Rule by occultly clected politicians instead of rule by divinely appointed paranoiacs. Investment : guise. Law suit: Comparison of bank ac- counts before an impartial judge. Marriage: That bourne whence no traveller returneth look:ng the same. A burglar’s jimmy in dis- Modesty: The last refuge of a skinny- legged woman. Progress: The introduction of new and highly effective means for inducing nervous prostration. Reform administration : isgovern- ment by ignorance instead of misgovern- ment by fraudulence. Revival: Thief: One who fails to retain expert counsel when caught with the goods. Treaty: A German cigar The lowest form of graft. jand prevents hot weather embarrass- ment. a year-round comfort, especially to women. Does not check that would be harmful. Modem Games OOKING FOR CONCLUSION. This game is one telligent readers, and serves admirably to kill most of one’s time when occupied in reading current literature. The idea is simple; it is to discover in the sh est time what the writer of the article you are reading is driving at. Some where in his article you may discover his conclusion, usually in an inadvertent sentence. The point is to light upon this at once. Then you don't have to read the rest of the article. Not Passing a Dull Evening at a Play: This game is not nearly so simple as it seems. The first rule is to avoid being influenced by the enthusiastic opinion of some friend who has upon previous occa- sions persuaded you in the wrong direc- tion. The second rule is to take due account of the opinion of another friend who declares the play is the worst he has ever seen, and to determine just how good a play it may be to have him con- demn it. The best rule is to read all the criticisms, listen to all the comments on the play made by your friends, and then, weighing them all carefully in the balance, resolve to stay at home. In this way you win almost every time. 21994 “Don’t the bonds of matrimony inter- est you?” “They might if they paid a cash divi- dend."—Boston Transcript takes all the odor out of perspiration A summertime necessity— perspiration — 2Se—sold by 9 out of 10 drug: and department-stores. “MUM” MFG CO 1106 Chestnut St Philadelphia comicbooks.com 1 ee nr