Life — July 6, 1916 — page 7: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

mo ST A Solid Wall of Good Wil Nothing has ever disturbed the demand for this car. Not for a month, not for a week, not for a single day. Having only one car to build, Dodge Brothers have been able to build it better and better. But.in the sense of radical changes, it is the same car today it was when they designed it. And still the demand goes on growing greater and greater. No outside conditions, no conditions inside the industry, seem to slow it up a particle. The people want the car more intensely at this moment than they ever wanted it before. This in the face of the fact that production is at the highest peak it has ever reached. And in the face of the further fact that the sales—in a year and a half—have been more than sixty-three million dollars. You can find out why this is so from what people are saying about the car all around you. For months and months they talked particularly of its performance. Now, you will hear even greater emphasis laid on its economy. You will hear that with thousands of cars in use, Dodge Brothers dealers have practically no use for repair parts. That rumor is true. Accidents are the chief source of demand for Dodge Brothers repair parts. You will hear that the cost of maintenance is practically nil. This too, is true in thousands of cases. You will hear that the car consumes an unusually small amount of gasoline and oil. This is literally true—of every Dodge Brothers car, under all conditions. You will hear that it is very difficult to find Dodge Brothers cars for sale at second-hand anywhere. You will also hear that the second-hand price is only a little lower than the first price. Both of these things are true—not in one city, nor one state, but all over the Union. You do not hear people talking about the price of the car. But you do hear them talking everywhere about the kind of a car it is. In short, wherever you find a Dodge Brothers car, you will find it surrounded by friends. You will find it running from morning to might, in an atmosphere of good will. No ill will anywhere, good will everywhere—good will that grows out of its good work. No one knows the value of this good will any better than Dodge Brothers know it. No one counts more on it, nor works harder to deserve it. This is your guarantee when you buy one of Dodge Brothers cars—the great good will that all the owners feel toward it and the high value which Dodge Brothers place on that good will. Dooce BRoTHers. Detroit The gasoline consumption Is unusually low, Tne price of the Touring Car or Roadster, complete, is $783 (fo. b. Detroit) The tire mileage is unusually high. Canadian price $1100 (add freight from Detroit) comicbooks.com