Life — July 6, 1916 — page 7: what you’re looking at

What you’re looking at

This is a Dodge Brothers automobile advertisement, not a political cartoon. The full-page ad titled "A Solid Wall of Good Will" uses testimonial-style rhetoric to promote the Dodge Brothers car by claiming consistent, undiminished consumer demand and quality. The text emphasizes the car's reliability, low maintenance costs, fuel efficiency, and strong resale value. It repeatedly uses the phrase "you will hear" to convey word-of-mouth endorsement across America. The ad argues that the car's value derives from its practical performance rather than price, positioning Dodge Brothers as a trusted, widely-respected brand. At the bottom, pricing information for the Touring Car or Roadster appears, suggesting this advertisement is from around the 1910s-1920s based on the price point and automotive context.