Life, 1916-07-06 · page 33 of 42
Life — July 6, 1916 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising** interspersed with a political satire column continuation. The small cartoon at top left depicts a scene on public transportation where one man whispers to another about a third man's "black eye," asking if he knows the cause—a simple visual joke about gossip and discretion. The main text ("A Fourth of July Suggestion") is a biting satire on immigration and assimilation. The author proposes creating detention facilities where newly arrived immigrants would be held until a medical commission certifies they've eliminated "Hyphenism"—a contemporary term for dual national loyalty (e.g., "Italian-American"). The piece mocks restrictive immigration attitudes, using absurdist language ("toga" for bureaucratic red tape) to criticize those demanding immigrants renounce ethnic identity and prove loyalty to American principles like "faith, honor and loyalty." The satirical thrust targets nativist sentiment of the early 20th century, when anxiety about immigrant assimilation ran high. The author's hyperbolic "solution" exposes the prejudice underlying such demands. The remainder is period advertising for luxury goods and entertainment venues.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TIFFANY & Co. S-SH-SILL “ DOESN'T ME KNOW ABOUT IT?” A Fourth of July Suggestion QUALITY (Continued from page 25) there held in close confinement until a Commission de lunatico inquirendo, made up of the most expert alienists available, shall have pronounced upon - ce the sanity and general competence of THE TIFFANY BLUE Book GIVES PRICES cach individual occupant of that wholly inadequate straight-jacket facetiously nated by subtle satirists of an irreverent press as “the toga.” FIFTH AVENUE got STREET —— NewYork . i Perfume of Starlight Evette has something of the stars in it— the softly beguiling and luminous fray I. grance of southern evenings % VI. To divert for a period of Other Suoreme Houbiesne Odors grant-bearing ship headed for our IDEAL—QUELQUES FLEURS— Brankenearing. (Se a VICLETTES ~ COEUR DE JEAI American shores to some sizeable Is- AE renee oe ert te Sat land, to he acquired for the purpose, and to hold thereon every would-be citizen of this Republic until he, she, or it, has completely eliminated every trace of Hyphenism, either malignant or benign, and has demonstrated to the "| | ANI fall AS 5 satisfaction of the Faculty of a School 43rd and 44th Sis, and Madison Ave / | | of Citizenship that they know the dif- J ference’ letween’ Licenseatid Laverty, The Cascades and have acquired at least an elemen- 5 19th Floor—Always Cool 35 L L= A N Ss tary conception of the principles of a Mossinteae dieuna:tocn dx New Yack decently ordered Society, the real New decorations and lighting effects ~ | Ab bso l ute ] y R emoves meaning of the words faith, honor and | ; Dancing E loyalty, and the isienineane’ and nature Supervision Maurice & Walton oie gut . Indigestion. One package of an Oath, even if it le only one of ity proves it. 25c at all druggists. Allegiance. JK. B. = a meh Pa | comicbooks.com