Life, 1916-06-29 · page 37 of 41
Life — June 29, 1916 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring a major Budweiser ad promoting beer as a nutritious food product. The ad includes comparative nutritional charts claiming beer contains valuable carbohydrates, protein, and minerals comparable to bread and milk, with lower alcohol content than whiskey or wine. The upper left contains a portrait of **Richard Harding Davis** (a prominent journalist and author of the era), accompanied by text advertising a Scribner's publication featuring three writers' impressions of Davis. The references to Roosevelt, the Rough Riders, Cuba, and Vera Cruz establish Davis as a celebrated international correspondent. The page also includes brief book reviews and subscription offers for Scribner's magazine. **Context for modern readers:** This represents pre-Prohibition era advertising (likely early 1910s), when beer was routinely marketed as a health food with nutritional benefits—a claim that would later be legally prohibited. The Budweiser branding and St. Louis origin are prominently featured.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: of the raw materials of humanity and a stylist in the best modern sense. His new story, “ Trial by Fire” (Small, May- nard, $1.25), an account of a young de- faulter’s desperate voyage in the stoke- hole of a Great Lakes ore boat, is as starkly stripped to the bare bones of language and of life as his first novel. RANVILLE BARKER, in a. skit called “Souls On Fifth” (Little, Brown, $1.00), exhibits a nice turn of quizzical imaginativeness and the prompt- Roosevelt knew him with the Rough Riders in Cuba, Gibson worked and played with him since their cub days in the early 90's, McCutcheon saw him in action at Vera Cruz, Brussels, and Salonika when be covered his last story. Each of the three has written his im- pressions of Davis, the man. Each sees him from a different view-point and, to- gether, they have created an intimate portrait of this lovable, picturesque, international figure. July Scribner’s CHARLES SCRIBNER’S SONS 597 Fifth Avenue, New York At pour request, wee shall be glad to send a catalogue cor: taining the complete list of noteworthy rolumes, by Rich Harding Davis, that have been published ‘by Charles Scribner's Sons! é ‘* SCRIBNER’S SO? tb Avenue, New York Geatlemen: Please send me Scribner's for goe year, starting with the current number. You may seod me a statement on the first of the moath for $3.00 for the twelve Budweiser— and Other Foods There’s food value in beer—as well as beverage enjoy- ment. A bottle of Budweiser may not be offered as a complete meal—but it has its place in the meal compar- able to bread, milk or any other of the dishes or drinks that are part of the well-balanced lunch or dinner. The alcohol in beer (a small percentage) has its tonic value and its use as an appetizer. ‘he hops have a nerve-soothing value. The malt not only has food value, but is, of all foods, one of the most quickly and easily turned by digestion into nourishment. y its very nature beer is especially thirst-satisfying. Here are Two Little Charts that show graphically and in figures comparisons be- tween beer and other beverages and beer and other foods: ‘Comparative Nutri- tious Extract Content Comparative Alcohol Content ‘Woisty | i i Rhine Bread | Milk | Beer Wine S2.0% | 4.8% | 5.0% | 2.25% Protein - - - - 7.0% | 3.5% | 0.5% | none Average Composition of | J Fa. - +--+ | 0.40%| 3.7% | none | mone “Carbohydrates -- Mineral Substances 1.0% | 0.7% | 0.2% 0.2% | none | none | 3.75%| 8.0% Alcohol by weight When you think of beer for your table, of course you’ll settle cn Bud- weiser. Bottled at the Brewery. ANHEUSER-BUSCH, ST. LOUIS ings of a good satirist. There is novelty in his pretended discovery of an Ameri- can hereafter where the shapeless and half-animate souls of social climbers haunt the avenue of their former hopes. And some of his interviews with these pallid elect are truly (if mildly) tickle- some, But although his fantasy goes up purringly, it runs out of gasoline and lands with a bump. J. B. Kerfoot. THIS MAKE LIFE WORTH LIVI comicbooks.com