Life, 1916-06-22 · page 8 of 48
Life — June 22, 1916 — page 8: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content** rather than political satire. The left side features a **Vogue magazine advertisement** mocking affluent women readers through satire. It claims that reading Vogue grants access to "exclusive doors" and European high society—positioning the magazine as a status symbol. The copy suggests buying a subscription is a bargain investment ($2) compared to the expensive wardrobes Vogue readers supposedly maintain. This gently satirizes both the aspirational marketing of fashion magazines and the pretensions of wealthy women who read them. The right side advertises "America's Summer Paradise," promoting upstate New York vacation resorts. A separate article titled "Bulls and Bears" discusses Wall Street market rumors, while "Leap Year Proposal" presents a humorous anecdote about marriage proposals. The overall page reflects 1920s consumer culture and social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
de tab ules Our Department of Uninteresting People Mr. O. Leading Mann R. O. LEADING MANN is by far the most uninteresting man we have ever met. For some time he has been prominent in many directions. He can drive his own car in an emergency; he owns stock in several companies that are listed on the Street, and he once put some money into a magazine, His clothes are made by a tailor, his food is cooked by a cook, and he sleeps between linen sheets. He also does every- thing that everyone else does. As an after-dinner speaker he is deadly, but no one has ever told him so. No one has, indeed, ever told him that he was even uninteresting. We can therefore imagine his surprise when he reads about himself here. Nine out of ten women <opy what the tenth does—the tenth ts a reader of Voguel THE ADIRONDACKS — LAKE GEORGE — LAKE CHAMPLAIN—AUSABL Sh PLACID—SARATO: COOPERSTOWN-PLATTSBURG And 150 Other Delightful Vacation Resorts Beautifully illustrated 980-page Vacation Guide "A ly it Summer Paradise covering all resorts in this 3'y mi lion acre territory—te postage. Illustrate The Most Exclusive Doors Are Open to Women Who Read Vogue To be a reader of Vogue is equivalent to having the entrée to the great houses of Europe and America. Brilliant women all over the world read it because they know it to be irreproachably smart. Quiet women away from the great centres read it—because they know it to be irreproachably smart. It is the door through which one enters the beau monde. $2 Invested in Vogue Will Save You $200 Vogue is the acknowledged authority on what the well-gowned women of the world are wearing and doing. The moment a new model is shown in Paris, \. London, New York—it is in Vogue. Gowns that follow Vogue's advice are Ne the last word in correctness—and they remain in style as long as you care to wear them. VOGUE \. The gown you buy and never wear is the really expensive gown! Why Ofogiee \. take chances again this year when by simply sending in the coupon rw You i ; - ; and paying $2—a tiny fraction of your loss on one ill-chosen hat— Send me thitteen \. you can insure the correctness of your wholewardrobe? Twelve beginning with the July \ numbers—a resumé of the summer and autumn styles. ist issue, for which TS enclose $2 herewith, (OR) \. enter my subscription for the \. next twelve numbers of Vogue and J will remit receipt of bill, (Canadian, $i Foreign, N. CONDE NAST, Peblisher. EDNA WOOLMAN CHASE, Editer. 443 Fourth Avenue, New York City SS 25 cents a copy. $4 @ year. Address. . sree L. 6-22-16 “ folders of any section free. Address M. J, POWERS 97 Gen. Pass. Agt., Delaware & Hudson R. R. An ibany, N. Y. Bulls and Bears ALL STREET was cheered on Tuesday by rumors of a war be- tween Greenland and Iceland. This, it was interpreted, would help battleship- building, and that would help the steel industry, and that would help Pitts- burg, and that would help Broadway, and that would help the cafés, and that would help champagne, and that would help chorus girls, and that would help tired business conditions, and that would help the market, and that would help the Jersey com- muters, and that would help. the real estate agents, and that would help something else, and the precious leaven, like circles in the sea, would keep right onward and upward until anything that wasn’t helped could fairly be charged with being “not at home” when opportunity knocked. This had its effect on prices. The situation was well maintained throughout the whole of Wednesday, Thursday and Friday. On Saturday the bank statement ar- rived with its usual punctiliousness, but complained of a spavin in its off hind fetlock. On the advice of the official vet- crinary, however, nothing was done. As there were no objections, Wall Street thereupon closed for the week. Leap Year Proposal Ysaneiue: Why don't you propose to Percy? He's as good as gold. Lucia: Yeah, but my motto is “Ac: cept no substitutes." —Chaparral. comicbooks.com