Life — June 22, 1916 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

the 8400 10 r.p.m. base. ne ive series f open or ever have yas the 1¢ public. , or town sum that yn in pat: istration. 1917—‘‘7-22’’ Seven Passengers, 122-inch wheelbase, $1280 Detroit Colors: Choice of Chalmers Natural Gray with black band and gold striping: black wheels with gold striping; or Chalmers jeteor blue, with black band and gold striping; lack wheels with gold striping Price $1775 in Canada Two New 8400 r. shield. Then, remember, there’s a record of 1,000,000 miles behind this car, For it embodies almost without change the $400 r. p.m. engine in our 1916 models. That car, gentlemen, is a matter of record. There’s no arguing its quality. Any car that has survived 1,000,000 miles of driving requires little arguing for it. It becomes an axiom, a thing proven by performance. Just a word or two about the other 1917 3400 r. p. m. Chalmers five passenger —with the 115-inch wheelbase. ‘This is the same size as the 1916 car. Our dealers pre- vailul on us to stand pat on size, engine, body, top, wind- shield, tires and axles. _ jt is, perhaps, just a shade better than its predecessor. We couldn't improve it very much. ‘There was almost nothing to make better, p.m. Chalmers, each backed by 1,000,000 miles of use This car is the 1917 8400 r. p. m. Chalmers—seven passengers— with the 12-inch wheelbase. Note the double cowl, the bonnet line, the tilt of the wind- We have yet to discover a chronic ailment in its anatomy, If] had to reduce my opinion about the 1917 8400 r.p.m.’s to a few words I would be tempted to say: ‘Tremendous value for the money. But that is not the most important thing. What I must say is: Extraordinary performance plus rare and distinguished beauty. I don’t write the English language well enough to tell how wonderfully they perform—their marvelous acceleration—their extraordinary ability—their distinguished look. Try five minutes behind the wheel of one and you’ll under- stand what I mean, All our dealers now have the new 1917 8400 r. p. m. Chalmers in their salesrooms, er, L Cheeeererewe President, Chalmers Motor Company comicbooks.com