Life, 1916-06-22 · page 43 of 48
Life — June 22, 1916 — page 43: what you’re looking at
What you’re looking at
**Left Side - Cartoon:** A child stands on a tall pole fishing while the tide rises below. The caption reads "Gee! now I'll hafta wait till the tide comes in again," suggesting the child miscalculated timing. This appears to be simple humor about impatience and poor planning rather than political satire. **Center - Franklin Automobile Advertisement:** A luxury car advertisement targeting wealthy families, emphasizing the Franklin's ease of operation ("a woman can drive as easily as a man") and smooth ride. The ad appeals to upper-class sensibilities—not the "cheap or showy class" but people secure enough to seek "luxury in service." **Right Side - "Beaches" Essay:** A satirical prose piece mocking beach culture. It humorously catalogs why people visit beaches: some have nothing better to do, some wear minimal clothing, some seek romance. The tone is gently cynical about idle leisure and social posturing among the affluent. **Overall:** This page blends advertising (Franklin cars) with light social satire about 1920s American leisure culture and class attitudes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Bhp Oks for reading avis. en heve ON'S Robert will pay to you n— (the sales of Metro: be read ost yoo s NOW bl hal ad NOW VLE MAPTA WAIT TILL THE TIDE COMES IN AGAIN” Tices that are kept inflated to the pressure rec- commended by tire makers last twice as long 0s tires that are used with the ait in them eameas- “Use a SCHRADER UNIVERSAL TIRE PRESSURE GAUGE iad dot the Lie of your Gres. Price in U, ae dollar he cae A. SCHRADER’S SON, Inc. IS-SOL Auiaette A cr Londen Mighest award a z HERE is a special appeal in the Franklin car to substar. ..'. well- to-do folks who consider the comfort of the entire family. Its list of owners will prove above all that the Franklin is not the car of a cheap or a showy class of people— but of people who are sure enough of themselves and their position to seek their luxury in service as well as in appearance. For the fullest service, the ideal family car is one that a woman can drive as easily as a man, without tiring. Tt must be a light-weight car. Tt must be smooth-riding —save the rider from road shock, as well in back country roads as on the city streets. Tt must be easy to steer and control —demand no muscular exertion of the driver, and be safe. Ie must be a smartalocking car appropriate for the morning’s shop- ping, for afternoon or evening use; and commodious for the week-end tour. To anyone who knows the auto- mobile situation it is most significant that the Franklin has been adopted by so many prominent families who might easily afford any price car. Jed motorist should read the new book, “Why the Average Motoriar's Dollar is Shrinking.” Send us your name on a post card for a copy. FRANKLIN AUTOMOBILE COMPANY, Syracuse, N. Y. Beaches EACHES are stretches of land bordered on one side by the ocean and on the other side by summer hotels and amusement concessions. Beaches are covered by sand, pebbles, seaweed, ocean breezes, rude stares and bathing girls. The waves of the sea touch the beach on one side, and the hotels and a sement schemes touch those who visit the beach on the other side. Love is frequently made upon the beach, but it is seldom any more endur- ing than any other house which is reared upon sands. they enjoy the ocean breezes. Ma Ne people visit the beaches beca y people visit the beaches because they have nothing to do and because they know that there is less than nothing to do on a beach, and because they are sure that they can find any number of idle people to help them do it. Other people visit the beaches because they have nothing to wear, and because they know that next to nothing is worn on a beach, and because they are sure they will find any number of idle people wearing next to nothing. comicbooks.com _ 1195 The FRAN VKLIN CAR