Life, 1916-06-22 · page 39 of 48
Life — June 22, 1916 — page 39: what you’re looking at
What you’re looking at
This page combines a **Moon Motor Car advertisement** with **light satirical poetry** by Carolyn Wells titled "An Alphabet of Girls." ## The Advertisement The Moon Six-44 is promoted as a 7-passenger automobile priced at $1575, emphasizing its performance on speedways, city streets, and country roads. The illustration shows well-dressed passengers enjoying the vehicle—typical early automotive advertising targeting affluent buyers. ## The Poetry Wells's alphabet verse humorously sketches female archetypes of the era through their supposed character flaws: Hypatia's affectation, Irene's thinness, Jessie's flashy fashion, Kitty's self-righteous charity work, Laura's vanity, Mamie's interest in spiritualism, Nellie's conventional prettiness, and Odette's obesity. **The satire targets** women's social behavior and appearance obsessions rather than critiquing the car itself. The humor relies on gentle, gossip-column mockery typical of 1910s magazines—poking fun at feminine vanity while maintaining propriety. The juxtaposition with the automotive advertisement suggests both were marketed to Life's upper-class readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
when you esar, “1 inced IS 0 MOON MOTOR CAR CO, |ST.LOUIS,MO.U.S-A. Naive orre: me, lat a On the speedway—in the park— along city streets or country roads —the Moon Six-44 more than “holds its own” in size, comfort— beauty of line, speed—and ease of operation. 7 passenger, fully equipped, $1575 THE END OF A PERFECT pay” with- ‘ time An Alphabet of Girls By Carolyn Wells ude.” H is for happy Hypatia, corre: Who got herself up as a Geisha. On the figure she cut I'll keep my mouth shut But H calmly stands for Hypatia. inter- nopy, ot to pauch Send for literature, describing and fllustrat~ ing in colors this and other Moon models. MOON MOTOR ‘CAR COMPANY ST. LOUIS. U, S. A. Goes ] is for idle Irene, Press Who is really unbearably lean, voice She has tried this and that To make her more fat, But I is just right for Irene. is for jubilant Jessie, Who's exceedingly dressy. Her skirt is the kind— Oh, well—never mind, But in spite of that, J is for Jessie. K is for kind-hearted Kitty, Who is busy, though not very pretty. She thinks that her gift Is moral uplift, But K keeps on standing for Kitty. 'S HANDBOOK FREE tinss | My 1916 Book is ready and I want to send it to those who are interened in outdoor life. It is the most complete Catalog Thave ever written, It not only illustrates es hundreds of articles for the ™ xplorer, wil H stylish and iation floor. | over ile on dani @ what and many craft. T send this book free—mertion No, 6G. POwHATAN ROBINSON, President. NEW YORK SPORTING GOODS CO. 15 and 17 Warren Street. New York Indigestion. One package 7 cy? | Proves it. 25c at all druggists. | L is for luxuriant Laura, Who has a carbuncle tiara. I know that would seem Unduly extreme, But I don’t wonder L stands for Laura. M is for mystical Mamie, Who visits what she calls a swami. The things he has taught her I'd keep from my daughter, But M stands up boldly for Mamie, N is fo nice little Nellie, As pink as a crab-apple jelly. I know her by sight, And I think she’s all right, And N stands out neatly for Nellie O is for obese Odette. If ever the lady you met, Her shape and her size Would cause you surprise, Oh, O is O. K. for Odette. comicbooks.com