Life, 1916-06-22 · page 36 of 48
Life — June 22, 1916 — page 36: what you’re looking at
What you’re looking at
This page from *Life* magazine consists primarily of **advertisements and humor columns** rather than political cartoons. The content includes: - **"Our Foolish Contemporaries"**: A humor section with three short anecdotes (a church parishioner complaining about bad singing, an aviator discussing altitude sickness, and a young woman discussing her wedding preparations). These mock everyday social situations and pretensions. - **Multiple product advertisements**: Wire rope, auto locks, malted milk, cigars, and beverages dominate the page—typical of early 20th-century *Life* magazine content. - The humor is gentle social satire rather than political commentary, poking fun at middle-class concerns and conversational absurdities. The page lacks a singular political message or identifiable caricatured figures. It represents *Life*'s format as a magazine blending light humor with commercial advertising, aimed at affluent readers interested in consumer goods and gentle mockery of contemporary manners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1188 OURY FOOLISH CONTEMPORARIES \ S& , Besides Powersteel Autowlocks, Basline Autowlines and BaF — Z Powersteel Trucklines the two big Broderick & Bascom plants A =a ee 3s manufacture wire ropes of every kind. The wire rope that held the ‘ sunken U. S. submarine “F-4” when other wire cables and even to-it manila cables had snapped like twine was “Yellow Strand,” a B.&B. brand, B.&B, Wire Ropes were used_at Panama, to crect the Woolworth Bldg., building of the Harlem River Tunnel, N. Y., and on hundreds of other’ wor'd One of the congregation of a church famous engineering projects. Don't fail to specify B.&B, when you buy wire rep: not far from Boston approached her pas- : , and be sure for your car to buy a tor with the complaint that she was os POWRTAT greatly disturbed by the unmelodious z aVUT Li singing of one of her neighbors. “It's positively unbearable!” she said. It’s 4 feet of B.&B, waterproofed Yellow Strand wire rope with an eye in each end and a “That man in the pew in front of us non-pickable lock, It circles a wheel rim and a spring, or a spare tire and its holder, pro- once tecting absolutely from theft. Price, $2.00. spoils the service for me. His voice is BASLINE AUTOWLINE is tow-home insurance. It is 25 feet of B.&B. Yellow Strand harsh and he has no idea of a tune. wire rope ; weighs but 4% Ibs., fits easily under a cushion, and yet such is its strength that Can't you ask him to change his pew?” towing a 4000-Ib. car up a 20% grade wouldn't faze it.’ Price, east of Rockies, $3.95. POWERSTEEL TRUCKLINE is “big brother” to Basline Autowline, for . j towing trucks, ete. Price, east of Rockies, $6.50. After a few moments’ reflection, he said, Weile us for FREE Liserorur tay. “Well, I naturally would feel a little deli- Broderick & B R Co. cacy on that score, especially as I should roderic: ascom Nope \o. have to tell him why I asked it. But > 809 N. 2nd St., St. Louis, Mo. I'll cell you what I might do.” Here his Newi¥eei Offices 78) Wares 50 i Te face became illuminated by a happy \ Bina Te ce thought. “I might ask him to join the LT TMM : The good pastor was sorely perplexed. choir,”"—Harper's Magazine. — (7 FOR. aaa = = She Understood Until now LIFE has never been able to supply its __*MADE AT KEY WEST=_ ; ; readers with an entirely satisfactory binder for the Aviator (home from the war on convenient and safe preservation of the copies of the leave): And then when you are up journal. pretty high—threc or four miles, say— 4 Fouslooked *, ly alek | | Tre new invention expands or contracts at will,and Perfect Fit and you look down, it's positively sicken- makes @ convenient volume to handle as weil as “Yes, grandma, I am to be married ing. It is stupendous, awful. A great being very simple in operation. height is a fearful thing, I can tell you. “ But, my dear,” said grand Labe Ueelingtss: Yeu 1 pe Itis handsomely made, the outside being black Art ut, my dear,” said grandma, earn ey celingly): Yes, I can sympa- Buckram with cover design in gilt, and is made to ly, “you are very young, Do you feel thize with you, poor boy. I feel just hold a fall year's copies of LIFE. ¥ that way myself when I'm on top of a during the bright and gladsome spring.” that you are fitted for married li “Tam being fitted now, grandm; plained the prospective bride sweetly. “ Seventeen gowns! ""—London Opinion. BACARDE Makes ‘The Pertect Cocktall, Wekey or Highball. Tey et Different Basis sone RPO’, BEVERAGES — ORANGE. BLOS oT . SOM. Direction: ¥% Teaspoon Sugar, Wine Gi va like to ask you to stay for din- emon Juice, Wine Glass Orange Juice, ner,” he told his country cousin, “but I “ Gordon Gin, Large Glass Shaved Ice. Slice Orage n't know how things will be. ‘ —Slice Pineapple. Formula for another Beverage “That's all right. We frequently take swillitoliowinent esi pot luck in the country.” “Pot luck is all well enough, but we get our dinner out of a fireless cooker.” —Louisville Courier-Journal. GREAT BEAR SPRING WATER SO cents the case of 6 glass stoppered bottles YOU CAN SLEEP alter sunrise, on your sleeping porch, of camping. if you wear @B.K.B. It fits comfortably over the | LIFE PUBLISHING COMPANY eves, will not fall off, and induces ex well a8 pro- longs sleep. Sent postpaid for 23 cents. S$ for $1.00) | 17 West Thirty-Gret Street New York City NIGHT MFG. CO., 6 Harvard Square, Cam Sent prepaid to any address on receipt of $150 Delicious Digestible Se: va BPR TAD Q e x The powder dissolves in water. Needs no cooking—Keep it on han Rich Milk, Malted, grain extract in powder. | The Original Food-Drink for all . For Infants, Invalids and growing children. | More nourishing than tea, coffee, etc. “wity, GEORGE! WHAT IN THE WoRLD— Pure nutrition, upbuilding the whole body. | In the home, or at Hotels and Cafes. “V'VE JUST SETTLED WITH OUR LAWYER Invigorates nursing mothers, and the aged. | Substitutes cost YOU Same Price. FOR THAT CASE WE WON,” Nourishing | ; = & comicbooks.com