Life — June 22, 1916 — page 10: what you’re looking at

What you’re looking at

# Analysis This is an advertisement, not a cartoon or satirical content. It promotes the 1917 Locomobile, a four-passenger touring car manufactured by the Locomobile Company of America. The ad emphasizes that this model was "designed by the custom body department" with "limited production for this year being limited to forty cars," positioning it as an exclusive, luxury vehicle. The photograph shows a sleek, open-top automobile with spoke wheels typical of the era. At $4,750 (approximately $130,000 in today's dollars), this was an expensive vehicle marketed to wealthy Americans. The text notes that "orders must be taken from photographs and sketches," indicating the custom nature of production. There is no political satire or social commentary present—this is straightforward period advertising from Life magazine's commercial pages.