Life, 1916-06-15 · page 47 of 48
Life — June 15, 1916 — page 47: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. It promotes Murad brand Turkish tobacco cigarettes, made by Anargyros (the text appears partially cut off). The image depicts a classical allegorical female figure (likely representing quality or luxury) gesturing toward Murad cigarette packages. The accompanying text challenges readers to compare Murad with any 25-cent cigarette, implying Murad offers superior quality. The advertisement emphasizes that Turkish tobacco is "the World's most famous tobacco for cigarettes" and claims Anargyros manufactures "the Highest Grade Turkish and Egyptian Cigarettes in the world." This represents early 20th-century cigarette marketing before tobacco health warnings existed—when such ads regularly appeared in mainstream publications like *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Turkish Tobacco is the World's most famous to- bacco for cigarettes, Judge for yourself—Com- pare Murad with any 25 Cent cigarette. Mnarguyro Yros Makers amare and Egyptian C comicbooks.com /