Life, 1916-06-15 · page 38 of 48
Life — June 15, 1916 — page 38: what you’re looking at
What you’re looking at
This **LIFE magazine page is primarily advertisements**, not political satire. The page contains three main ads: 1. **Clicquot Club Ginger Ale** (top): A product ad emphasizing national distribution and quality, with silhouettes of people enjoying the beverage. 2. **Cape Cod vacation** (right): Tourism promotion for summer activities. 3. **Carstairs Rye Whiskey** (bottom): Spirits advertisement claiming "Made in America" quality since 1788. The page also includes **"Hindu Proverbs"** by Arthur Guiterman—apparently a regular column—offering moral observations about work, service, and consequences. One brief anecdote mocks amateur Shakespearean actors, with a critic's diplomatic praise masking the poor quality of the performance. **No significant political cartoon or satire is present.** This is a typical commercial page from Life's advertising-heavy era, reflecting early-to-mid 20th-century consumer culture and editorial filler.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Raga Qe EXTRA DRY ~ Pronounced Klee-ko Cand Clicquot Club Ginger Ale is sold Nation- ally—all over America, not because it is preferred to local ginger ales in a few places, but because in all places the fam- ily that buys it, serves it with pride and the dealer who sells it, finds his demand bigger and better every year. At most fountains, but the great place for Clicquot is in the ice box at home. It mixes well with almost anything. Buy it by the case from good grocers and druggists. Other Clicquot Club beverages are: Birch Beer, Lemon Sour, Root Beer, Sarsapa- rilla and Orange Phosphate. THE CLICQUOT CLUB COMPANY Millis, Massachusetts Qo GINGER ALE THE LAND OF PLENTY Since 1788, a shining example of ‘‘Made in America’”’ quality. Quaint Cape Cod A rare combination of shore and country joys —the summer life you’ve longed for. Vacation Delights | Warm Sei , Fishing, Yachting, Golf, Motoring, T Horseback Riding. “Quaint Cape Cod’” or ‘“Buzzards Bay” Mlustrated booklets, write Vacation Burea joom 471, 171 Broadway, New York, New York, New Haven & Hartford R. R. | Every breeze an ocean breeze | Hindu Proverbs TH Yellow Dog that comes well recommended, Will be a Lion ere the game is ended. Farming bears the bell aw: Trade comes next, the Wis Service a sorry lot, Beggary is worst, God wot! Five eggs was all the Rajah taxed the Village His Soldiers took a Thousand Fowls in pillage. They that challenge Danger, bring On themselves Disastrous Force: Do not stand Before the King, Do not stand Behind the Horse. Arthur Guiterman. Dunne the recent Shakespeare cel bration, a number of local amateurs peared in the great dramatist’s most f. mous traged ext day the princiy actor inquired of a critical friend what he thought of the performance. “It was great! “Simply great!" was the reply. “A: i played Hamlet at w vhy Ophelia should go In the protective bottle— “a good bottle to keep good whiskey good.” comicbooks.com