Life, 1916-06-15 · page 34 of 48
Life — June 15, 1916 — page 34: what you’re looking at
What you’re looking at
This is primarily an **advertising and humor page** from Life magazine, with several distinct sections: **Humor Columns ("Our Foolish Contemporaries"):** Three brief, genteel jokes about social awkwardness—a Scottish caddy using only a knife at a formal dinner, a child confused about seed packets after rain, and a boy stepping between grass rather than on it. These represent gentle, class-conscious humor typical of the era. **Advertisements:** The page features three substantial ads: Buda truck motors (emphasizing "preparedness" and military readiness, likely WWI-era), Old Town Canoes, and Egyptian Deities cigarettes. The Buda ad specifically references Mexico and military supply lines, suggesting early 20th-century context. **Classical Cartoon:** A small sketch titled "Things That Never Were" depicts Diogenes (the ancient Greek philosopher famous for seeking an honest man) discovering his lantern has been stolen—a cynical joke about dishonesty. Overall, this reflects early 20th-century American middlebrow humor and consumer culture, with subtle period anxieties about military preparedness evident in advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1138 O OLISH) PORARIES | One of the Scottish golf clubs gives a dinner each year to the youngsters it em- ploys as caddies. At the feast last year one of the boys disdained to use any of the forks he found at his place, and loaded his food into himself with his knife. When the ice-cream course was reached and he still used his knife, a boy who sat opposite to him, and who could stand it no longer, shouted : “Great Scot! Look at Skinny, usin’ his iron all the way round!"—Tit-Bits. el Oranges with a dash of Abbott's Bitters are appetlz- heajthfal, Sample of bitters by mall % cts. In stamps. bore & Co., Battimore. Md. No Directions Little Edward's garden had just been completed, each tiny row had had its seed-envelope fastened on a stick, pictur- ing here a radish, there an onion, ete.; but, alas! a heavy rain had already washed away the envelopes, Edward was in tears, When questioned, he exclaimed : “Oh, mamma, the little pictures have all been washed away! How will the little seed know what to grow up into?” —Harper's Magazine. GORDON BEVERAGES—BRONX COCKTAIL. Directions: s0% Gordon Dry Gin, 25% French Ver- mouth, 25% Italian Vermouth, Orange Juice. 1 glass with Cracked Ice. Shake well, strain and serve. Formula for another Beverage will follow next week. “The part to buy the car by” suet When I had z to go into Mexico on Villa’s trail 1 found PREPAREDNESS where it counted—in BUDA truck motors. I had tohave more trucks, lots more—IN A HURRY. Efficient manufacturers gave them to me, and as the Buda Company, backed by 35 years’ experience, large proportion of them were equipped with the remarkable BUDA MOTOR Northern Mexico isan awful test for a truck motor. Heavy loads over alkali, adobe, sand and rocks, hills and gulches; roads existing mostly “on'paper.” Yet all th handsomely and early proved that they were the ones to negotiate the whole length of the line of communication to keep our boys supplied with food and ammunition and in constant touch with their base. The Bada Motor Booh FREE on Request THE BUDA COMPANY, HARVEY @iu0 ILL. “4 a 7 97 Canoeing in an “Old Town Canoe” ts plearure, recreation and exercise ‘Come Canoeing With Us” critters. "itt master cance a every detalenterdy, durable and easy to paddle. ¢t00 cances ready, #90 up. Easy to buy from dealer or factory. Send for Catalog. OLD TOWN CANOE CO., 1538 Mme Srecrr, Os Tows, Mame,U. $. A. other: 25° Makers of the Grade Turkish and ph fi Bobet Ga in the Verld “Au! A package of old love letters, tied round with a faded pink ribbon. I could shed tears at the sight of them.” “Pifie! For true pathos nothing sur- passes a bundle of cancelled checks.” —Birmingham Age-Herald. BACARDI Makes The Perfect Cocktail, Rickey of Mishball, ‘Try It! Park Poticeman: Get off the grass, there. Can't you see the notice? Smatt Boy: I ain't walkin’ on yer old grass. I’m steppin’ between it, —Tit-Bits, THINGS THAT NEVER WERE Officer: arg you THe xv ING FOR AN HONEST ot Diogenes: YES, AND FOR MY TUL— SOMEONE'S STOLEN IT!