Life — June 15, 1916 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Published every Thuretay. Annual Subscription Five Dollirs. single Copces, Ten Cents Price i England, Siapence S. BM. YOU Licut.-General United States Army “Just right, is my opinion of Tuxedo. Just mild enough, mellow enough, fragrant enough to make every pipetul a real pleasure.” EDGAR A. GUEST, ican Press it, Mich. “After filling my pipe with Tuxedo find my work is a pleasure. It makes a hard day's grind less ardu- ous. I can cheerfully recommend it to all who have to work fora living.” HH ' Internal Revenue Service “When a man finds the right tobacco, a pipe becomes his trusted counselor and friend. | have found the right tobacco in Tuxedo. Its mellowness, fragrance and mildness afford perfect enjoyment.”” “LIFE™! Entered at the Post Office at New York. N. ¥..a8 Second Class Mail Matter. Catered a8 Second Class Mat Copyright in England Your Kind of a Smoke | That’s what Tuxedo is guaranteed to be—with a guarantee (printed in the top of each tin) which is ab- solutely definite, unconditional and without a quibble. You steady pipe-smokers—that guarantee applies to you. Whatever tobacco you’re smoking now, Tuxedo is guaranteed to suit you better—give you greater satisfaction. You who are not pipe-smokers, who have tried with the wrong tobacco and couldn’t—that guarantee applies to you. Tuxedo is guaranteed to be the right tobacco for you—to make the pipe your most pleasant, comforting and enjoyable companion. The Perfect Tobacco for Pipe and Cigarette Only the mildest, sweetest leaf—the leaf that grows at the top and center of the Burley tobacco plant—is used in Tuxedo. This choice leaf for Tuxedo is aged in wood three to five years. All smoking tobaccos are aged—must be to make them smokable—but many of them for only a year or so. So Tuxedo would be far mellower and milder even if its preparation ended with its longer ageing. But Tuxedo is more than aged—after nature has done all it can to mellow the leaf, the secret original “‘ Tuxedo Process ” is applied. That process does what ageing alone cannot do—removes every particle of bite from the tobacco—makes it supremely mild—enables you to smoke your pipe all you please without a trace of sore tongue or irritated throat. . Insist on getting Tuxedo—try it for a week—our guaran- tee says, your money back if not entirely satisfactory. YOU CAN BUY TUXEDO EVERYWHERE Convenient, glassine - wrapped, molsture-proof pouch . 5c lettering. curved to hit pocket LOC In Tin Humidors, 40c and 80c In Glass Humidors, 50c and 90c THE AMERICAN TOBACCO COMPANY Famous green tin, with gold Mlustrations TER Surgeon U, Navy “Tuxedo is the mildest, coolest, finest smoke in the world. It has a pleasant, refined aroma that is par- ticularly enjoyable.”” “1 have certainly found in Tuxedo the one and only tobacco that meas- ures up to all my requirements, rich in fragrance, always cool smoking and so mild that I can smoke pipe- ful after pipeful at a sitting.” HOLBROOK BLINN Famous Actor “I never realized that this was an age of wonders until | smok Tuxedo. There is no question as to its value.” Do Leek Ww roti ooh Ww