Life, 1916-06-08 · page 43 of 46
Life — June 8, 1916 — page 43: what you’re looking at
What you’re looking at
This page contains two distinct sections: **social humor** and **tire advertising**. The left side presents a humorous piece titled "What They Said" featuring a domestic joke: a man whose wife unexpectedly returns from visiting relatives finds his freedom curtailed. His friends offer mock-sympathetic quips about his "sport knocked in the head" and cancelled poker parties. A separate anecdote mocks poor table manners at dinner. This reflects early 20th-century gender dynamics and the assumption that wives constrain husbands' leisure activities. The dominant right side is a **Republic Rubber Company advertisement** for "Prodium Process Tires." It addresses tire durability through five failure causes—weak tread rubber, uneven wear, cuts, heat, and under-inflation. The ad claims the Prodium Process (apparently a proprietary rubber compound) solves four of these problems through superior tensile strength and anti-skid properties. Numbered illustrations demonstrate tire cross-sections and stress tests. This represents typical early automotive-era advertising combining technical claims with visual evidence to convince buyers of product superiority—a period when tire quality significantly affected vehicle safety and reliability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Top of Your Head should be covered with a natural growth of hair, and it canbe —if roots are not dead. Dandruff canberemovedand grey hair arrested through our Physical Culture Exer- cises and local treatment for the scalp. Write for information Grace-Mildred Culture Course Dept. 33, 624 S. Michigan Blvd., Chicago What They Said 0 the man whose wife, having de- parted on a lengthy visit to her rel- atives, suddenly and unexpectedly re- turned without warning. “All your sport knocked in the head, ch? Better luck next time, old fellow.” “Wife back? Thought there was something wrong with you.” “Sorry I wasn’t asked to your poker party, old man—until I heard the news.” “Heard your vacation was knocked in the head. Too bad!” “What's the matter, old chap? Ob, I remember now.” “We dined out Jase night. Pa dis- graced us as usua “How was that?” “He got to the end of the dinner with three forks and two spoons still unused.” —Boston Transcript. If you want to give your boy an ideal vacation, just send him toa Summer Camp. He'll come back to school in the Fall stronger in body, with the health of the big outdoors in his red blood, and he'll learn a lot of things that mere books cannot teach him. The announcements of the best camps can be found in Scribner's Magazine. If detailed information is desired, address SCRIBNER’S MAGAZINE SCHOOL AND COLLEGE SERVICE DEPARTMENT Scribner Building, Fifth Avenue Room 723 - - New York Five disadvantages of rubber—and how the Prodium Process minimizes four of them Aside from poor fabric and poor workmanship, tires wear out prematurely for five reasons : of the rubber, causing irregular worn spots and holes. (4) Heat caused by friction, and (5) water to rot the fabric. Nothing but the regular use of a tire pump or air tank will remedy the last. (1) Lack of tensile strength in the tread rubber. (2) Uneven wearing down (3) Chips and cuts that admit Under-inflation. The other four are reduced to a minimum by the Prodium Process, a wonderful new discovery in compounding tire tread stock, owned and controlled exclusively by The Republic Rubber Company. Republic Prodium Process Tires solve the four problems. 1 Wonderful Tensile Strength 4 Heat and Friction Overcome Laboratory tests show Prodium Pro- cess Rubber to be much stronger than ordinary rubber. A strip one inch thick will hold 3,400 Ibs., or 20 average men. 2 Uneven Wear Eliminated Prodium Process Tires wear down as evenly as a piece of fine steel. The cut above is a section taken out of a tire that has gone 9,467 miles. Note the thick tread still remaining. 3 Chipping and Cutting Reduced Prodium Process Rubber is the tough- est rubber we have ever tested. Illus tration No. 3 shows the kind of tests wegive this wonderful material. Even fresh cut rock does not chip or gash it. Heat comes principally from friction, friction from slippage. Prodium Pro- cess Rubber has remarkable anti-skid qualities, and will stand a higher temperature than ordinary rubber. Buy one Republic Prodium Process Tire and check its mileage—observe its condition from week to week Your odometer record and your own eyes will substantiate every state- ment made above. Free sample of Prodium Process Rubber Write for a piece of this new material % inch thick. Pull it! Jerk it! Try to break it! We have found few hands | that can tear this slender strip. THE REPUBLIC RUBBER COMPANY Youngstown, Branches and agencies in the Principal Cities REPUBLIC ?roczss TIRES STAgGaRp, PLAIN, AND “WM" TREADS wo Care Se ee Here's how comicbooks.com