Life, 1916-06-08 · page 40 of 46
Life — June 8, 1916 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four distinct ads: 1. **Anola wafers** (National Biscuit Company)—a chocolate cookie product pitch 2. **"Mum" deodorant**—appeals to hot-weather body odor concerns with a "snow-white disappearing cream" 3. **Two brief humor pieces**: A joke about Romans valuing beauty over practicality, and a Sunday school student reciting scripture, both clipped from *Harper's Magazine* 4. **Mark Twain collected works**—the largest ad, emphasizing Twain's universal appeal as humorist, moralist, and storyteller, offering a discounted subscription bundle The Twain ad reflects early 20th-century marketing strategy: position the author as uniquely American, wholesome, and valuable, while using a "limited-time offer" coupon to drive sales. The deodorant ad reveals period concerns about social embarrassment from perspiration—a pitch that assumes this was a significant anxiety for readers. No political satire is present; this is straightforward commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When the occasion calls for something unusually different, ‘serve Anola. Delightful sugar wafers, these Anolas—irresistible chocolate- flavored wafers holding within them an enchanting, chocolate-flavored creamy filling. In ten-cent tins. NATIONAL BISCUIT COMPANY 66 b] b] Not a Practical People “You know,” said the student senten- tiously, “the Romans had a strong sense of the beautiful.” (as easy to use as to say) “Yes,” agreed Mr. McGudley, “ but - then they wasn’t very practical, Them takes all the odor _ Roman enidies is very’ pecty 16 look ot but it's tarnation hard to read by ‘em.” out of perspiration Latics None toured Hot-weather embarrassment is easy to brevent. A touch of “Mum” here and “A Long Life and a Rapid One” here, keeps the body fresh and sweet from Sunpay-Scnoot Traciter: Willie, you bath to bath. may recite your lesson. “Mum” is a snow-white disappearing Wie: “And the children of Israel ream that neutralizes the odors of per- arose and said unto the King. O thou piration and other body excretions. King, live forever—" Harmless to skin and clothing. Sue eee ee acitaay 25c—sold by nine out of ten drug: and department-stores, "Yiocd forerces oe IM” MFG CO 1106 Chestnut St Philadelphia the: King ilived forever: ae —Harper's Magazine. Smiles! Chuckles! Laughs! Wholesome, hearty, robust fun! Such is Mark Twain’s humor! ‘Asa humorist, Mark Twain could easily gain recog- nition to eternal fame. But what other American h: had the qualities Mark Twain so broadly possessed? Is there another American whose works show such manly pathos—vigorous portrayal of character— | shrewdness, wisdom, and sanity—healthy hatred of pretense, affectation, and sham? Who, as he, can make you laugh, yet think; is such a master of descriptive powers; a great romancer; a writer of wholesome boys’ books—of tales of travel! and adventure—the fascinating story-teller—the de- lineator of an epoch in American life now past? Mark Twain has nocqual among American uriters The opportunity to obtain a set of MARK TWAIN at half price is still open. Will you take advantage of it now, while you may, or delay and regret? Send the Coupon. No Obligation You spend just two cents to send the coupon. We risk the expressage on the books both ways, just | to prove to you the value there is in these twe | five volumes of the collected writings of Mark Tw: 170 stories, essays, sketches, famous books of fiction, great books of travel, etc. And you also obtain a year's subscription to Harper's Magazine at no ad- ditional cost. The time to prove to yourself beyond the question of a doubt as to whether this set is the one you want, is NOW. The coupon awaits your instructions. Send it now—while you may—and enjoy the works of Mark Twain, at smallest cost. HARPER & BROTHERS | FRANKLin Square, New Yorx City. | Send. prepaif, MARK TWAIN'S WORKS, twenty-five | volumes. cloth binding, and enter my name asa subscriber for one year to Hagper’s Macazne, I may retain the st 1 do not care for the books I will r tf expense and you will cancel the subscri >the Macarne. If 1 keep the books [ will remit $1.00 and $2.00 a moath until the full price of the books and the AGAZZE, $23.00, has been pas. Life 6-8 Signature Send books 2 comicbooks.com