Life, 1916-06-08 · page 3 of 46
Life — June 8, 1916 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Columbia Records advertisement**, not a satirical cartoon. The page features three portrait photographs of operatic baritones: - **Louis Graveure** (left), identified as a "Brilliant Belgian Baritone" - An unnamed central figure performing with a guitar, labeled "The Classic Lute of the Troubadours" - **Oscar Seagle** (right), identified as an "Eminent American Baritone" The ad promotes Columbia Double-Disc Records, emphasizing that their recordings capture the "truth, brilliance, expressiveness and compelling reality" of great operatic performers. It claims these records offer "personal quality" and bring listeners "face to face" with artists' personalities. This reflects early 20th-century classical music marketing and the emerging recording industry's pitch: authentic personal connection through technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LOUIS GRAVEURE me Say © OSCAR SEAGLE Brilliant Belgian : : Eminent American Baritone 2 ON ae ‘Z Baritone From roto © 1. L, Mite (Singing exclusively for the Columbia) The Classic Lute of the Troubadours (Singing exclusively for the Columbia) HE truth, the brilliance, expressiveness and compel- ling reality of Columbia Records by great operatic and concert artists fairly bring you face to face with their living personalities. The dramatic poms of Graveure’s inspired song-interpretations; the vibrant, profound depth of sympathy in Seagle’s beautiful baritone; the charm of Rider-Kelsey, the power of Fremstad, the warmth and tenderness of Claussen’s voice are present—felt and recognized at once—in their Columbia Double-Disc Records. This personal quality is characteristic of a// Columbia Double-Disc Records: for Columbia Records of all classes of music are records of personality. New Columbia Records on sale the 20th of every month Columbia Record comicbooks.com