Life, 1916-06-08 · page 10 of 46
Life — June 8, 1916 — page 10: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satirical content. It advertises the White Car, a custom-built automobile manufactured by The White Company in Cleveland, Ohio. The ad features an illustration of an open-air motorcar from the early automobile era (appears to be 1910s-1920s based on design). The copy emphasizes exclusivity and luxury: the White Car is positioned as expensive, non-commonplace, and featuring custom design that cannot be successfully imitated. The pitch appeals to wealthy buyers' desire for individual expression through "upholstery and finish" choices. This represents early automotive marketing targeting the affluent market segment, before cars became mass-produced consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Custom Built “The White Car can never become commonplace. It is too expensively built. And the grace of its custom design is too delicate to admit of successful imitation. The opportunity is afforded each owner to express his individual taste in upholstery and finish. THE WHITE COMPANY Cleveland, Ohia comicbooks.com