Life — June 8, 1916 — page 10: what you’re looking at

What you’re looking at

# Analysis This is a **full-page advertisement**, not a cartoon or satirical content. It advertises the White Car, a custom-built automobile manufactured by The White Company in Cleveland, Ohio. The ad features an illustration of an open-air motorcar from the early automobile era (appears to be 1910s-1920s based on design). The copy emphasizes exclusivity and luxury: the White Car is positioned as expensive, non-commonplace, and featuring custom design that cannot be successfully imitated. The pitch appeals to wealthy buyers' desire for individual expression through "upholstery and finish" choices. This represents early automotive marketing targeting the affluent market segment, before cars became mass-produced consumer goods.