Life — June 1, 1916 — page 8: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

not a man in America who doesn’t need an Accurate Watch, \HE trouble is that | there seems to be an eternal hope in the breast of every man that he will be lucky enough to get a cheap watch that will keep good time. It isn’t done. A really good watch is the finest piece of mechan- ism known. Its adjust- ments are so close that there is very little variation in its 157,680,000 beats in a year. The balance will travel 3,732 miles in one year on a single drop of oil. These almost- human workings of a watch are the result of the efforts of the best skilled workmen, who spend months in minutely adjusting and fitting the vari- ous parts of the mechanism, and to see that it is so jeweled with the finest precious rubies as to pre- vent friction and wear on constantly moving parts. Before you can ever own a truly accurate watch you must make up your mind to pay enough for it. The men you know who carry reliable watches did not get them for the price of a pair of shoes—they paid the price of a good suit of clothes. Your jeweler will tell you that this is true. Also, when you buy a high grade watch you are guaran- teed against disappointment, not only by the maker; but every jeweler cheerfully gives to the buyer of a good watch a lot of service in the way of adjust- ments, etc., that it would be absurd for him to waste on a poor movement. In fact no class of dealer in the world gives as much service with a worth-while purchase as the retail jeweler. How much do you suppose a railroad conductor, engineer or brakeman pays for his watch? Rarely under $25.00. Frequently as high as $75.00. And these watches are jounced around on trains, subjected to quick changes of heat and cold, shaken up in stops and starts, jolted in “hop offs” and “hop ons—and still they keep accurate time, year after year. That's because they were good watches to start with. Every two weeks a railroad time in- spector checks them up. Occasionally he may move the seconds hand forward or back just a few seconds, to make their time absolutely correct, but even this is not always necessary. If the watch refuses to keep time within certain strict standards, it is taken out of service and the failroad man has to buy himself a new one. This seldom happens. Railroad men choose their watches so it won't happen. Now does it signify anything to you that railroad men who buy their own watches, prefer to buy the Hamilton Watch? The Hamilton is not the only watch accepted for railroad service, by any means. Yet a canvass of any group of railroad men (large enough to strike a national average) will show a majority of them carrying Hamiltons. When you are sufficiently weary of a watch that won't Keep time, and have made up your mind to buy a real timekeeper to carry for the balance of your life, go to your jeweler and tell him so. Ask him to show you some of his good watches and tell you why they are better. He will show you Hamilton Watches at $25.00, $28.00, $32.50, $40.00, $50.00, $60.00, $70.00 up” to $150.00 for the Hamilton Masterpiece in 18k heavy gold case. He can sell you Hamilton move- ments alone to fit your present watch case for as low as $12.25 ($13.00 in Canada) and they are accurate, guaranteed watches with the price in plain figures on the box. If you want to know more of the simple logic of buying a good watch Write for the Hamilton Watch Book “The Timekeeper”’ It shows all Hamilton Models for men and women, explains the meanings of technical watch terms and throws a flood of light on the problem of buying and owning a watch that will really keep accurate time. HAMILTON WATCH COMPANY Dept.K Lancaster, Pennsylvania comicbooks.com