Life, 1916-06-01 · page 41 of 44
Life — June 1, 1916 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising** with one satirical article. The main cartoon/illustration shows a group of men in hats and suits gathered together, accompanying an article titled **"Day Off" or "Day On," Keep Cool in B.V.D."** The illustration appears to reference the colloquial phrase "tar and feathers"—a historical form of public humiliation and mob justice used against unpopular figures. The accompanying text humorously describes feathers' uses (clothing, beds, fans) and their historical association with tarring-and-feathering, mentioning that men "humbled enough to be the president of a railroad" underwent this treatment. This likely alludes to **unpopular railroad magnates** of the era who faced public anger. The bulk of the page features **product advertisements**: Detroit Springs lubricant, Great Western Champagne (emphasizing its American origin and international awards), and B.V.D. underwear (stressing comfort and quality). The satirical content is minimal—primarily the feather article's wry commentary on mob justice and social conformity ("Birds of a feather flock together").
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
S PIRIING 3S) Reduce repair bills Protect delicate mechanism from “Day Off” or “Day On,” Fi IOIADIO IID BH "E ATHERS come on birds and women. They are also used in beds, fans and dusters. Stuck on a thin layer of tar, they make an orna- mental covering for the body, much affected in the extreme West and South. Arrayed in a coat of tar and feathers, many a man has felt humble cnough to be the president of a railroad Feathers are large or small ac- cording to the place where they grow, and in this respect display an unerring “Brat S; 1900’ ‘‘Special Reserve”” rea oer Peery dry) “Extra Dry” (wedium) Produced by the old French slow method of fermentation in the bottle taking from six to seven years of time. Great Western is the Only American Champagne ever awarded a Gold Medal at eg we Foreign Expositions. fz dh WMiti| Pacis Exposition, 190, France i bao 1889, France | tion, 1910, Belgium 0, 1873, Austria Brurelles Exposition, 1897, Belgium | Paris Exposition, 1867, France Pleasant Valley Wine Company Rheims, N. Y. | Oldest and largest prodacers of Champagne in America Keep Cool in B. V. D. W JHETHER you hike for ‘‘ the game’”’ or the country, or must stay strapped to a desk, B. V. D. Underwear will give you more genuine comfort than you ever had before. Loose fitting, light woven B.V. D. Underwear starts with the best possible fabrics (specially woven and tested), continues with the best possible workmanship (carefully inspected and re- inspected), and ends with com- plete comfort (fullness of cut, balance of drape, correctness of fit, durability in wash and wear). If it hasn't This Red Woven Label It isn't B.V. D. Underwear (Prade Mark Keg. U.S. Pat OF, and Foreign Countries) B.V.D. Closed Crotch i 2 Suits (Pat. S. A.) $1.00 and upward the Suit B.V.D, Coat Cut Under- shirts and Knee Length Drawers, soc. and upward the Garment. The B.V. D. Company, New Yors. instinct, thus illustrating the fitness of nature to take care of itself. For example, large ostrich feathers never grow on canaries, but confine them: selves exclusively to ostriches; other wise they would be out of place. The same thing is true of canary feathers. Knowing their own limita- tions, no set of canary feathers would make the effort to cover an ostrich. Even if they tried, they would suc- ceed only in covering a comparatively small part of the ostrich, leaving the rest to the mercy of the rude blast that often sweeps with militant intensity over the bleak African moor. Sometimes, however, a single feather, filled with Progressive ambition, will try in vain to cover a number of birds. The birds know instinctively that this cannot be done, and therefore com- bine. Hence we have the old his- torical saying, “Birds of a feather flock together.” comicbooks.com