Life, 1916-06-01 · page 32 of 44
Life — June 1, 1916 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising** with minimal editorial content. The small cartoons at top-left are brief jokes from *Boston Transcript*: one about a wife claiming reduced spending despite high bills (absurdist humor about accounting), another about men drowning in their past during quarrels with wives. The page is dominated by product advertisements typical of the 1920s era: **Havone cigarette cases** (luxury goods emphasizing gentlemanly presentation), **Herbert Tareyton London cigarettes**, **Wilson whiskey**, **Bacardi rum**, **Pompeian olive oil**, and a golf instructional book. One small joke mocks psychiatry: a man refuses an "alienist" (early term for psychiatrist) in favor of a "good native American doctor"—reflecting period skepticism toward emerging psychology and perhaps xenophobic attitudes. The whiskey ad references a "Non-Refillable Bottle," likely addressing Prohibition-era concerns about reusing bottles for illegal alcohol. Overall, this reflects 1920s consumer culture and period attitudes rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hus: Look here, Mary. It was only last month I paid a dressmaker’s bill of $74, and here is another one for $60. Wire: Well, dear, doesn’t that show that I am beginning to spend less? —Boston Transcript. The physical effort required to say “‘ GORDON" when ordering a cocktail, fizz or rickey is very slight. The RESULT from the ‘slight effort is worth it. Heck: drowni fore him, Peck: That happens also when he has a quarrel with his wife. —Boston Transcript. They say that when a man is his past life is brought up be- Wine Jelly when flavored with Abbott's Bitters is made pore delightful and healthful, Sample of bitters .by mail Bets. in stamps, C. W. Abbott & Co., Md. HE man who makes an Art of living carries his cigarettes in a Havone Case. His cigarettes are not crushed to- gether, mussed or broken, as in the ordinary case; but upright, each in its own compartment, clean and inviting. By the grace of Havone, the act of offering a friendly smoke becomes an accomplishment. HAVONE CORPORATION, Dept. C, 21-23 Maiden Lane, New York The Havone is as easily filled as the ordinary cigarette case. Havone Cigratte Cases are made in heavy Silver-plate, Solid Sterling and 14 K Gold. The silver-plated cases at $5 are especially popular. If your dealer hasn’t stocked up on the HAVONE, send us $5 and we will mail you one direct—either plain finished, or with mon- ogram spot, or one of the all-over patterns. At any rate, send us your name on a post- card for one of our handsome catalogues, “Way don’t you h your wife ex- amined by an alienist? “Rather have a good native American doctor any time.” —Baltimore American, London Cigarettes Herbert Tare on Londgn Sine Smoking Mixture | Pound50! Falk Tobacco Co. , so Westa5eBt Neer. BACARDI Makes ‘The Perfect Cocktan, Heke? we Mtighioalle hey Tet Excess of drink is no less harmful than excess of food or work or play. The long-headed man applies mod- eration to all four with a net result of happiness. He’s pretty apt to order a mild and mellow Whiskey —Wilson— Real Wilson—That’s All! The Whiskey for which we invented the Non-Refillable Bottle FREE CLUB RECIPES—Free booklet of famous club recipes for mixed drinks, Address Wilson, 13 E. 31st St, N.Y. That's All! - TRY A BOTTLE OF POMPEIAN fl tite Rock It Crystallizes Your Knowledge Into ‘Golf Balls” THE NEW GOLF By P. A. VAILE, Author of “ Modern Golf,” etc. Golfers They lytical about thelr game. jortest road to proficiency. '@ shown that road. It is both ia primer for the beginner anda valuable friend for the champion, Price $2.00 net, (Postage Extra) At any bookstore. E. P, DUTTON & CO., 681 Fifth Avenue, New York comicbooks.com