Life — May 25, 1916 — page 6: what you’re looking at

What you’re looking at

# Content Analysis This page is **primarily an advertisement**, not satirical content. It's a full-page ad for The Locomobile Company of America announcing a new series of six-cylinder automobiles. The ad emphasizes luxury features: the cars are described as "fashionably low in appearance," responsive, and featuring custom coachwork from Locomobile Coach Works. The text stresses exclusivity—these are expensive, high-quality vehicles "produced in small quantities." The illustration shows a well-dressed couple examining or standing beside a sleek, open-air touring car parked before a substantial house, suggesting affluent ownership. This is a straightforward luxury marketing appeal to wealthy readers of *Life* magazine, emphasizing craftsmanship, exclusivity, and status rather than satire.