Life, 1916-05-25 · page 6 of 40
Life — May 25, 1916 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It's a full-page ad for The Locomobile Company of America announcing a new series of six-cylinder automobiles. The ad emphasizes luxury features: the cars are described as "fashionably low in appearance," responsive, and featuring custom coachwork from Locomobile Coach Works. The text stresses exclusivity—these are expensive, high-quality vehicles "produced in small quantities." The illustration shows a well-dressed couple examining or standing beside a sleek, open-air touring car parked before a substantial house, suggesting affluent ownership. This is a straightforward luxury marketing appeal to wealthy readers of *Life* magazine, emphasizing craftsmanship, exclusivity, and status rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MT L.OCOMOBILE Company of America ANNOUNCES: SERIES of Six Cylinder Cars, fashionably low in appearance, quickly responsive to power demands, sweet running and restful. Locomobile Coach Work equips the perfected chassis with a beautiful body, individual in detail and finish, and of any desired style. These luxurious cars are expensive, but having the finest materials and workmanship, are undeniably superior, and, being produced in smal] quantities, are exclusive. ‘The Book of the Locomobile —a limited edition—is available to those interested in fine cars. comicbooks.com