Life, 1916-05-25 · page 2 of 40
Life — May 25, 1916 — page 2: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not a political cartoon. It promotes the Willys-Knight Limousine, a closed-car automobile priced at $1,750 (Model 84B for Toledo). The ad's text emphasizes the limousine's practical advantages: protection from weather, mechanical superiority via "sleeve-valve motors and spiral bevel drive gears," and comfort for year-round driving. It positions closed cars as increasingly affordable and desirable compared to open vehicles. The illustration shows a stylized limousine with passengers, depicting the vehicle as elegant and modern. **Historical context**: This reflects early 1910s-20s automotive marketing when closed cars were transitioning from luxury items to mainstream products. The ad targets middle-class buyers considering this investment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vintered at the Post Office at New York, N. ¥..38 Secon Class Mail Matter, Taveted as Second Class Matter at the Post Ofice Department, Canada. In Lngliod sod the British Possessions. Published every Thurwhay. Annual Subscriptiva Vive Dulas. Sagle Copies, Ten Ceats. Price ia Engiaod, Sixpence. SLEEVE-VALVE MOTOR Limousine *175O MODEL 84B FOB TOLEDO N these Willys-Knight models the economics of huge production are applied to closed car prices for the first time. And now that the prices are so low, thousands of people are driving closed cars the year round. They are just as cool for summer driving as are open cars—and they are much more comfortable and cleaner. _ They have the advantage of affording complete protection against sun, wind, dust, rain or sudden cold. The Willys-Knight motor cars are mechanically superior in that they have sleeve valve motors and spiral bevel drive gears. The sleeve-valve motor is quieter, more efficient and more durable than any other type. It grows quieter, more powerful and more flexible with use. And the sleeve-valve motor will serve you at the height of its efficiency for literally thousands of extra miles beyond the useful life of any other type of motor. If you are buying a car this spring, consider carefully the advantages of these closed model The Limousine is $1750, the Coupe $1500, For those who prefer the open models there are the Touring Car at $11 the Roadster at $1095—all prices f. 0. b. Toledo. See the Overland dealer now and make sure of a prompt delivery. The Willys-Overland Company, Toledo, Ohio “ Made in U.S. AL” comicbooks.com