Life, 1916-05-18 · page 45 of 48
Life — May 18, 1916 — page 45: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political cartooning. It contains: 1. **Clicquot Club Ginger Ale ad**: Features a jovial character promoting ginger ale as "the great American thirst cure," winner of a Panama-Pacific Exposition medal. The ad emphasizes quality and widespread availability. 2. **Rameses Cigarette ad**: Claims these are the "Aristocrat of Cigarettes" with an "unusual" aroma appealing to discriminating smokers. The tagline promises permanence: "nobody ever changes from Rameses." 3. **Cape Cod vacation ad**: Promotes shore tourism with activities like fishing and yachting. 4. **Small "Tragedy" cartoon**: Shows a figure with text referencing Plattsburg—likely referring to **military training camps** during WWI era preparedness, suggesting men will enlist rather than vacation. The page reflects early 20th-century consumer advertising and mild wartime references, not political satire. A "Books Received" section lists recent publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Books Received Golden Glory, by F. Horace Rose. (Geo. H. Doran. $1.25.) Beggars on Horseback, by F. Tennyson Jesse. (Geo. H. Doran. $1.25.) A Sentimental Dragon, by Nina Larrey Duryea. (Geo. H. Doran. $1.25.) The Symphony Play, by Jennette Lee. (Chas. Scribner's Sons. $1.00.) Singing Fires of Erin, by Eleanor Rog- ers Cox. (John Lane Company. $1.00.) Sea and Bay, by Charles Wharton Stork, (John Lane Company. $1.25.) Adventures in Common Sense, by Doc- tor Frank Crane. (John Lane Company. $1.00.) Forked Lightning, by Keble Howard. (Jobn Lane: Company. $1.25.) Clicquot Club Ginger Ale is the great American thirst K n ce) ‘Ww 1 e d g e i Ss cure. It sells onits quality in the big cities and little towns of all our states.. Winner of Medal of Honor,| POWer because it Panama-Pacific Exposition. Thousands of people who used to think of ginger ale is the absence of as a ‘‘kind of soft drink’’ now keep Clicquot con- stantly in their ice boxes, because they have found it doubt. a beverage of character and excellence. Dealers J have found that it sells readily, in case lots, to their Hie tenth leant: del plant b; 2he More & man have deliberately set out produce not alone re| Knows the less he va- in the world. Clicquot mises well with aimost any | Cillates. His decision waters ‘Sold by Good Grocers and Drugeists Gay| 48 quick—and probably it by the case. Other Clicquot Club beverages are:| right, Birch Beer, Lemon Sour, Sarsaparilla, Orange Phos- _eanipiadaea Men smoke Rameses, THE CLICQUOT CLUB COMPANY] the “Aristocrat of Millis, h i is, Massachusetts Cigarettes,’ because ° . they find in this un- \y 0% wo usual and masterly Padoadies, \ pried cigarette a dowenelent issih hipaa decision and a pleas- GINGER ALE urable distinction of favor unlike anything else they have ever ~ a - __ _ smoked. [ne a Such a character- | Quaint Cape Cod " ‘ marked cigarette does | A rare combination of shore and : 2 { not appeal to everyone, country joys —the summer life you've | | Ck but where its unusual Hcg feet ¥e s\ti. | aroma pleases a dis- Vacation Delights SOE ea criminating taste it is Warm Sea-Bathing, Fishing, Yachting, Golf, Rossy Yi probably the most con- Cee [een enema stantly and keenly en- Every breeze an ocean breeze “‘Quaint Cape Cod’’ or ‘‘Buzzards Bay” = FE “agt> Miustrated booklets; write Vacation Bureau, Room 471, 171 Broadway, New York. FRAQEDY New York, New Haven & Hartford R. R. “mis WAR 15 TERRIBLE, EVERY MAN T And nobody ever changes KNOW IS GOING TO PLATTSBURG THIS SUM- - Mer.” from Rameses. joyed cigarette in existence. comicbooks.com