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Life, 1916-05-11 · page 9 of 48

Life — May 11, 1916 — page 9: what you’re looking at

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Life — May 11, 1916 — page 9: Life, 1916-05-11

What you’re looking at

This page contains **advertisements, not political satire**. On the left is an ad for **Crème Yvette**, a liqueur marketed as enabling "smart desserts" for home entertaining—positioning an exclusive product formerly available only in hotels as now accessible to consumers. The dominant right-side advertisement promotes **Republic Prodium Process Tires**, featuring a man demonstrating tire durability. The ad emphasizes a "new discovery" compound that adds toughness to tires, claiming advantages like chip-proof construction and resilience. This is straightforward product marketing highlighting manufacturing innovation. Below both ads runs narrative text about boys stealing chickens—unrelated story content typical of Life's miscellaneous page layout. **No political cartoons or satire appear on this page.** It's a commercial advertising section from the magazine.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

come around and annoy me, or want to take my chickens away from me and steal all the rest of the eggs—and that’s what they scem to want—I am just go- ing to appeal to their feelings. I am going to invite them in and say, “ Here, boys, we are all brothers. Come in and take anything you want.” Of course they won't. Nobody could under those circumstances. They will thank me, and go home and never bother me again. I told the good boy what I was go- ing to do and he laughed. (Pronounced B-vet) “For Smart Desserts” HEN ordinary desserts be- gin to pall—then try Créme Yvette kind. They charm both eye and palate with their delicate violet taste and colour. You can have these distinctive, smart desserts and refreshing ices —formerly obtained only in the exclusive hotels and cafés—in your own home. Créme Yvette is sold at 80c and $1.50 per bottle, at fancy grocers and wine dealers. Book of signed recipes by well-known chefs sent free. Write for it today. SHEFFIELD COMPANY, 7th Ave. at 14th Street, New York, N. Y. Make this test yourself Write for a sample of Prodium Process Rubber inch thick. Try to break it! Pull it! Jerk it! We have found few hands or arms strong enough to tear this slender strand. Get a sample to- day. The test will convince you. A new discovery that adds wonderful toughness to tires Prodium Process Rubber Rubber, when used in tire treads, is com- pounded with other substances, the char- acter and formula of which determine largely the mileage that the tire will give. Here is where Prodium comes in. Prodium is an entirely new compound substance discovered and controlled by The Republic Rubber Company. When used in compound with high grade rubber and other regular ingredients used in tire tread manufacture, Prodium, or the Prodium Process as it is now called, produces a material which is unlike any rubber heretofore used on tires. Actual tests, in the laboratory and on the road, have proved conclusively these wonderful quali- tics of Prodium Process Rubber: (a) It has a wonderful tensile strength. (b) It is almost chip-proof and cut-proof on rough, stony roads. (c) It wears down evenly like a fine piece of steel. (d) It is remarkably resilient. (e) It has great heat-resisting qualities, (f) It weighs less than ordinary rubber. Practically every drawback in tire construction has been minimized by Prodium Process Rubber. Mile after mile of service demonstrates that here, indeed, is the Tire Perfect. Made in the Stylish Black Tread Republic Prodium Tires can now be hi Stylish Black Fi so much in vogue among motorists. Even in the plain tread, Prodium Process Rub- ber has great anti-skid prop- i and in the famous Staggard Tread it ma most efficient non: ever put on an automobile. Don't be satisfied with any- thing less than Republic Prodium Process Tires. Your odometer record will justify any effort necessary to obiain them. Get the sample mentioned above, and prove to your- self the exceptional merits of this new tre material. The Republic Rubber Company Youngstown, Ohio Branches and Agencies, in the Principal Cities REPUBLIC Proctss TIRES STAGGaRp PLAIN SAND "WM" TREADS TRADE mann eferste ato rent Oreece Republic Stazgard Tread Vat. Sept. 15-22, 108 Last night the bad boys came over and took all my chickens, after I had invited them to. And they broke down the chicken house and there isn’t much left. I'm ruined. And my father and mother blame me for it. But they never taught me to fight, anyway. This morning I met the good little boy and he laughed some more. He had one of my eggs in his pocket. And I said, “ What are you laughing at?” And he said, “ You,” and I s: What are you laughing at me for?” And he said, “To think you don’t know how to fight and let those bad little boys ruin you and take all your pos- sessions.” Then I said, “ Well, what is that to you?” And he laughed some more and said, “I helped ‘em When I saw you were that kind of a boy, I thought I was entitled to my share.” That made me awful mad, but it was too late to do anything about it. comicbooks.com