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Life, 1916-05-11 · page 5 of 48

Life — May 11, 1916 — page 5: what you’re looking at

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Life — May 11, 1916 — page 5: Life, 1916-05-11

What you’re looking at

This page is **not a cartoon or satire** — it's a straightforward **advertisement** for the "Swoboda System of Conscious Evolution," a self-help program from 1941. The content promotes Alois P. Swoboda's system claiming to develop mental and physical powers, increase efficiency, and cure poverty and disease. The portrait shows Swoboda himself, positioned as the creator/authority figure. The testimonials ("What Others Have To Say") use common early 20th-century advertising rhetoric: dramatic health claims, weight loss, increased mental capacity, and success stories. The text promises readers they can become "master of yourself" and achieve success like others have. This represents typical **pre-FDA regulation wellness marketing**, blending pseudoscientific language with aspirational claims about self-improvement — a genre that persists today in different forms.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Personal Power Means Success, Health and Pleasure ONSCIOUS EVOLUTION develops Sustaining eta mn wa will power, courage power, concentrating power, thinking power, confidence power, dominant power, reasoning power, driving power, health power and personal power. It increases the digestive power, brain power, heart power, lung power, the powers of living, functioning, being and success. The Swoboda System makes human beings more alive, more efficient and more capable of responding successfully to their needs and desires. It contains the secret of success, energy and health. Become master of your mind, nervous system, brain and digestive system. Conscious Evolution makes men and women masters of themselves and others. It can help you to succeed, as it has surely helped others. Self-evolution eradicates overty and disease; makes the weak stronger; the sick we ell and the strong stronger ; the keen keener and the successful more successful. . Have you ever stopped to realize that hard work is Creator of Conscious Evolution relative? What is hard work for one is play for another. Energy makes hard work easy. Conscious Evolution creates energy. Fatigue is proof that you need energy. Conscious Evolution reduces the friction, troubles and burdens of life toa minimum, and i increases the pleasures and successes to the maximum. WHAT OTHERS HAVE TO SAY A WONDERFUL BOOK “Can't describe the satisfaction I feet." MY NEW COPYR E It explains the SizO- “Worth more than a thousand dollars to me in Increased mental and physical STEM OF CON OLUTION and the human body capacity. Ld if been explaines . It will startle, educate, and en- ““T have been enabled by your system to do work of a mental character previously ) . | Impossible for me * My book ex ai iy theory of the mind and “ Lwas very skeptical, now am pleased with results ; have gained 17 pounds." i " manner, just hat, no do “The very first lessons began to work magic. In my gratitude | am telling my nted to know about you E croaking and complaining friends, ‘ Try Swoboda,’ ti 7 1 real under- “Words cannot explain the new life It imparts to both body and brain.” j fy xour body and mind, It shows 0 : able to obtain It reduced my weight 29 pounds, increased my chest expansion Sinches, reduced | 4 superior life; it explains how you may w > of natural laws to se diapesisbiycenant your own advantag | cannot recommend your system too highly, and without flattery believe that Its e WH ag cailage. oropagation een of great benefit to the health of the country." My book will give you a better understanding of yourself than you “My reserve force makes me feel that, nothing Is impossible, my capacity both | co ould obtain from a college course. The information which it imparts Dhysically and mentally Is increasing dally.” ¢ ob el. reat any * pric /t shows the unlimited possi- “Ihave heard your system highly recommended for years, but | did not realize | bilitics for ) scious evolut of your cells; it explains my the effectiveness of It until I tried It. 1am gtad indeed that | am now taking It."" discoveries and what they are doing for men and women, Thousands have Your system developed me most wonderfully."* doanced th le , thvcuah a beller veahsation and cone advanced themselves in every way through a better realization o “I think your system Is wonderful I thought I was Inthe best of physical health f the principles which I have discovered and which [ disclose before I wrote for your course, but I can now note the greatest improvement even | Sctous use of the principle. c e in this short time, I cannot recommend your system too highly. Donot hesitate | in my book. Jt also explains the dangers and after-effects of exercise toreter tome.” and of excessively deep breathing. i “Tote {rom your system a marked strengthening of my will power and concentra- eta i BOOK and full particulars before it slips thon, "Teel the interest of lite much more keenly sou de for my FREE BOOK and full p i “The cigarette, habit has been completely mastered. Your system has removed You owe it to yourself at least to learn the full facts concerning the the craving entirely.” : fo “Conscious Evolution did more for me than all of the tobacco cures inthe country." | Stvoboda System of conscious evolution for men and women. ALOIS P. SWOBODA, 1941 Aeolian Building, New York City, N.Y. Anyone pretending to be my representative is a fraud. Beware of impostors. comicbooks.com