Life — May 11, 1916 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Latest Books HEN Gerald Stanley Lee's “Crowd came out, a hard-headed business man in the Middle West bought whole newspaper pages of advertising space and urged his fellow countrymen to read it. He said, in effect, that Lee had put what the old theologians used to call “ the will of God" onto what a modern American would call an investment basis; and that he, for one, was willing to underwrite Lee's gospel. Another hard-headed American—a critic who was telling Americans, a little later, what he thought that their history showed them up as really being—devoted at least a quarter of his book to holding up “ Crowds” as the materialized apotheosis of Ameri- can sloppy-mindedness. Something like fifty thousand other Americans read “Crowds” and scattered themselves all along the line between these extremes of opinion, “Crowds” was written before the war, Lee has just published another book, called “We.” He defines it as ‘a confession of faith for the American The vast difference between people during and after war.” oils classed as “light”? NCIDENTALLY, as you go along, i In your Ford Instruction Book you are ad- “We” (Doubleday, Page, $1.50) is main vised to use a “high-grade” oil of “light” body. about pretty much everything under the sun, But first, last, and all the ‘time, it is about you and me, singly, jointly, i and multitudinously; and about our re- \ “Light” body is a loose term. It is applied jons and relations to war and peace— H to oils as different from each other as kerosene seven hundred and eleven pages of cool- t and gasoline. Sewing machine oil, for exam- headed understanding and warm-blooded ( ple, is a light oil, but it would cause faith in regard to human nature. It is . ellie a 7 Ashe trouble in a Ford motor. And many light oils are really not serviceable in a book that no single human being (ex- bile, ‘They. vapérize rapidly under ¢ A cept Gerald Stanley Lee) can possibly an automobile. They vaporize rapidly under the heat of service. agree with, entire, Which many people The following is what you have a right does not work freely into the combustion will consider a good reason for throwing iH to expect from your lubricating oil— chambers. The result is oi! economy. it into the waste paper basket. But it (1) Full power. ‘aon * | 5 Furnishing a correct piston seal, it in- is also a book, every sentence and state: (2) A minimum of carbon deposit on pis- sures full power from the fuel. That means ment of which thousands of human be- ton heads, spark plugs and valve seats. gasoline economy. ings will agree with—often with fervor (3) Lowest operating cost per mile and and a passionate thankfulness that some i per year. toned betand the fa It ured to withstand the heat of se t insi the courag . one has had ae snslebt sane ie ke Let us see how Gargoyle Mobiloil does not “break down” in use. This in- to express them to themselves. And meets these requirements, sures constant protection to the moving many people will maintain that this is y Peop’ es Power. The body of Gargoyle Mobiloil Parts an all-sufficient reason for reading it. faves i as been proven through engineering When you ask for Gargoyle Mobiloil “E I venture to pronounce it, myself, the H analysis and repeated actual tests to be " are oe emia body most vividly American book of our gen- scientifically-correct. for the high-speed you get more than mere oil of “light” body eats Ford engine. It forms a correct piston and “high-grade.” You get scientifcalls ; seal. Thus it assures at all times full and correct light body, backed by the quality abundant power. which experienced motorists have learned to expect from the Vacuum Oil Company. But a puzzling condition faces you when you look for “high-grade,” “light-bodied” oil. And Gargoyle Mobiloil is “THE — Super-Barbarians" (Lane $1.25) is a“ something-doing wee Ton nty Sight, carbon left by Gar. , ; is a light, dry dust ‘ ; story by Carlton Dawe, an English which is blown through the exhaust by the An Economical Demonstration writer of forced draught adventure tales. engine action. Ford. owners It gives the experiences of a young Eng- who use Gargoyle Mobiloil It will probably cost you flak mercantile mariner when prisoner are Farely: troubled with roy less than $1.00 to fill your righ ; carbon deposit, on piston crank case with Gargoyle Mo- ¥ a German submarine—and of course, Seeds. eeaik Eh cFivaIVeR coe Cer ee oe ae Economy. Gargoyle Mobiloil watch the results for your- “E” being correct in body, self. Mobiloils In buying Gargoyle Mobiloil “E” from your dealer, it is safest to purchase in original packages. Look for the red Gargoyle on the container. For information, kindly address any inquiry to our nearest office. VACUUM OIL COMPANY, Rochester, N. Y., U. S. A. Specialists in the manufacture of high-grade lubricants for ‘every class of machinery. Obtainable everywhere in the world ANSWER TO SCREEN PROBLEM : 2 es Sins Teaionapolls Kansas City, Kan (tHe MousE Is INSIDE) comicbooks.com