Life, 1916-05-11 · page 33 of 48
Life — May 11, 1916 — page 33: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire. The page features a full-page ad for Republic Motor Trucks, a manufacturer based in Alma, Michigan. The ad highlights the company's durability claims: their trucks use nickel steel with "six times the life of ordinary steel" and feature internal gear drives with oversized bearings and pressed steel frames. The large illustration shows a working truck loaded with cargo, emphasizing industrial utility. The text lists four truck models (F, E, A, and T) with prices ranging from $895 to $2,550, and boasts a dealer network across 300+ American cities plus eleven foreign countries. This represents typical early-20th-century industrial advertising in *Life* magazine—straightforward product promotion aimed at commercial buyers rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Six Times the Life of Ordinary Steel Nites STEEL, so liberally usedin Republic Truck construction, has six times the life of ordinary steel. With this construction, the Republic powerful long-stroke truck motors—Internal Gear Drive—bearings 50% oversize—deep-channeled Pressed Steel Frames— are combined in trucks not surpassed at any price. naught, $2550. Write for folder on model you are interested in. Republic Motor Truck Company Dept.T Alma, Michigan Dealers and Service Stations in over 300 Principal Cities —in every State in the Union—in Eleven Foreign Countries SSD comicbooks.com