Life, 1916-05-04 · page 2 of 52
Life — May 4, 1916 — page 2: what you’re looking at
What you’re looking at
This is not a political cartoon or satirical content—it's a **straightforward tobacco advertisement** for Blue Boar pipe tobacco, published in *Life* magazine. The ad appeals to discerning smokers by marketing Blue Boar as superior to "common" tobacco brands. The phrase "the one man in a hundred whose critical taste cannot be satisfied" suggests exclusivity and refinement. The product uses a "Rough Cut" method claimed to preserve natural flavor and aroma. The only visual element beyond text is a product package image showing what appears to be a hunting scene (fitting the "boar" branding). At 25 cents, this represents vintage advertising strategy: positioning a premium product for affluent consumers who value quality over price.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Hundredth Smoker Finds A New Pleasure in His Pipe The flavor and fragrance of BLUE BOAR are new—dis- tinctive and delicious—pronounced yet delicate. BLUE BOAR is the most scientifically correct, and perfectly balanced, of all pipe mixtures. Each of the choice tobaccos of which BLUE BOAR is made is cut, or broken, by the “Rough Cut” method, to the precise degree of fineness which preserves and emphasizes the natural flavor and aroma of the leaf. TSR TEER Te 53% SASRTARRALE MRE RNS ARE PUNMUPTREGUSEEREES RAE If you are the one man in a hundred whose critical taste cannot be satisfied by the tobaccos in common use—you may now find in your favorite pipe a new zest, a new com- fort, a new and infinitely delightful companionship. ERURSRASLOSOPS SURUR A HEN Ase EhESKe TREES OS UEHUCES AEM Om NCATE ROUGH CUT 2 5c At good tobacco shops—twenty-five cents. In the new air and moisture- proof package PI ® 5 C1 FI I 5 . 8 5 | 5 s 8 = s ‘s = * e 2 2 a 5 = s 2 2 . 2 2 z comicbooks.com