Life — April 27, 1916 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A STATEMENT Concerning Final Drive in White Motor Trucks N VIEW of the conflicting claims for this form and that form of final drive which now confront the purchaser of heavy duty trucks, this Company, as the largest manufacturer of motor trucks in America, deems it fitting to make a public statement of its own purpose and practice in the matter. White Trucks of over two tons capacity have always been chain-driven, and wi// continue to be chain-driven until some other form of final drive is developed in the future which is more efficient or equally efficient. In its present stage of development, worm drive will not be adopted by this Company, and White engineers now see no prospect of its basic handicaps ever being sufficiently overcome to warrant its adoption. CHAIN DRIVE EFFICIENCY 1. White chain-driven trucks are more efficient because more power is delivered to the rear wheels. 2. They require a smaller motor for equal load capacity. 3. They consume less gasoline, getting as high as 50% more mileage per gallon. 7 4. They endure a higher road speed; perform more easily on rough roads, steep grades, and in heavy going. 5. They pull loads out of chuck holes and over obstruc- tions which would stall a worm-driven truck. 6. Tire mileage is materially greater because the unsprung weight on the wheels is so much less. WHITE TRUCK PERFORMANCE Motor trucks have been in use long enough to accumulate a volume of motor truck experience, long enough for owners to know actual operating value. They can compare one truck with another. They have the records of perform- ance; and large users who keep the most effective cost records indicate the showing of those records by an over- whelming preference for White Trucks. That preference is well known. It is eloquently reflected in the fact that in total annual sales White Trucks pre- dominate two to one of any other make, and among many large users they predominate ten to one. WHITE TRUCK PREDOMINANCE When a truck both outsells any competitor two to one and commands a higher price—its competition is severely felt by trucks of similar design, so severely in fact, as to necessitate a change in that design to escape the brunt of parallel competition. This gives rise to new theories of construction, which are adopted to arouse fresh interest rather than to improve the truck, in the endeavor to divert attention from White performance. At this late stage of motor truck experience there is no need of truck buyers being bewildered by fads and theories. Over and above ‘the conflict of all theory looms the solid fact of White Truck performance—longer life, more days in service, lower eventual cost, as attested by comparative cost records of numerous large users and by the fact that such users purchase more White Trucks every year than trucks of any other make. THE WHITE COMPANY CLEVELAND ONLY GRAND PRIZE for Motor Trucks, Panama-Pacific International Exposition, San Francisco comicbooks.com