Life, 1916-04-27 · page 44 of 44
Life — April 27, 1916 — page 44: what you’re looking at
What you’re looking at
This is a **tobacco advertisement**, not a political cartoon. It features endorsements from six prominent American figures—a congressman, mayor, and military officer among them—vouching for Tuxedo brand tobacco's mildness and quality. The ad's central claim is that Tuxedo tobacco is "non-biting" and "throat-soothing" due to an exclusive "Tuxedo Process," making it suitable for constant use throughout the day. The testimonials emphasize health benefits ("help to body, broin and nerves") and describe the product as an "American tobacco" for all men. **Modern context**: This reflects early 20th-century advertising practices before tobacco's health dangers were widely acknowledged or regulated. The use of authority figures (government officials, military captains) to legitimize the product was standard marketing. The repeated claims of safety and mild effects now read as deeply misleading, representing an era when such advertising faced no FDA oversight or health warnings.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“I get a heap of pleasure out of Tuxedo, the sweetest, coolest, most delightful pipe tobacco I'ce ever smoked JOHN H. ROTHERMEL Congressman trom Penosylvasia “Turedo & the best tobacco thot can be bought. 1 olcoys find it a mild, fragrant, teholesome moke."* NUGHTE WACK “Tuxedo is the one tobacco without tongue- bate. Other tobaccos simply aren't in it with Tuxedo for satisfying flavor and Tuxedo Time is All the Time —night-time or day-time, work-time or play-time, every minute of the day, every day of the year, Tuexdo brings good cheer, comfort and contentment to many thou- sands of healthy, happy Americans. Tuxedo is the great American tobacco, for all men to smoke with thorough en- joyment at all times: and places—it is the one absolutely right tobacco for you. Glas, The Perfect Tobacco for Pipe and Cigarette You never grow tired of smoking Tuxedo, because you get all the mellow fragrance and flavor of the ripest, finest Kentucky Burley leaf. You can enjoy pipeful after pipeful all day long, the year ’round, without any tongue-hurt— because the exclusive “Tux- edo Process” makes Tuxedo absolutely non-biting, delightfully throat-soothing—the coolest, mildest, pleasantest tobacco in the world, Re There is no other tobacco like Tuxedo, because Tuxedo is the original processed Burley tobacco—and no imitation ever equals the original. YOU CAN BUY TUXEDO EVERYWHERE Convenient, glassine~ 4, Fi tis ib Corsi seater een OG [eee a ae ee LOG) In Tin Humidors, 40¢ and 0c In Glass Humidors, 50c and 90¢ Misstrations ar absat one: Ta pine ef real pachages, JOSEPH W. STEVENS Mayor of Albany, N.Y. “Good, wholesome lobocco like Tuxedo 4s @ help to body, broin and nerves—I never fail to fod a pipe fall of this mild, frogront tobacco enjoyable, comforting and an cid fo mental concentration."* “Owing to its mild, sweet flavor, Tuxedo ts superior to all other tobaccos. I enjoy amoking it immensely and recommend it to ll smokers.” ‘ Haren hori Ot tse Poitipp “I have used Tuxedo for yeon in the United Siotes, in the Philippines, China end Japon, ond can only advise the man comicbooks.com