Life, 1916-04-27 · page 36 of 44
Life — April 27, 1916 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising with occasional humorous short items** rather than political cartoons. The layout mixes ads for cigarettes, whiskey, spring water, and hotels with brief jokes. The main content includes: - **"A Soft Answer"**: A joke about a seasick ocean liner passenger who deflects concern by claiming he's just watching the captain operate the ship—a witty retort to unwanted sympathy. - **Brief satirical quips** on marriage (wives as helpmates vs. dancing partners) and politics (a senator prioritizes fundraising over convention speeches). - **An Omar Khayyam reference**: A broker claims not to know the famous Persian poet, treating his name as if it were a stock ticker—mocking financial preoccupation. The advertisements—particularly for whiskey and cigarettes—reflect early-20th-century marketing before health warnings. The Wilson Whiskey ad's claim about "temperance" promoting whiskey consumption reveals the era's contradictory attitudes toward alcohol during Prohibition's aftermath.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Soft Answer The ocean liner was rolling like a chip, but as usual in such instances one pas- senger was aggressively, disgustingly healthy. “Sick, ch?" he remarked to a pale- green person who was leaning on the rail. The pale-green person regarded the healthy one with all the scorn he could muster. “Sick nothing!” he snorted weakly. “I'm just hanging over the front of the boat to see how the captain cranks it!"—Reedy’s Mirror. GREAT BEAR SPRING WATER 5O cents the case of 6 glass stoppered bottles | “Tue old-fashioned idea was that a wife should be a helpmate.” “And the new that a husband is a dancing partner.” * —Louisville Courier-Journal. BACANDI Makes The Perfect Cocktail, Mickey or Highball, Try Itt Makers of the Lnghest Grade Turkish on Ec Ce eo tet insure the best service for the Horse Owner. Someone's time must be wasted, someone's money needlessly epent if the nails fail. You want maximum service, of 7 Capewell nails used Not cheapest irrespective of quality We in the world at a fair price. Something New Tue Lavy: Didn't I hear you quote Omar Khayyam just now? Tue Broxer: I think not. In fact, I don’t think I ever heard of the stock. —Boston Transcript. “I gxrect to raise my voice for our friend at the convention,” remarked the willing worker. “Don't bother,” rejoined Senator Sor- ghum ; “raise funds."—Washington Star. A Sherbet ts mado tasty and dolighttal by nsine ALbot: Bitters. Sample of bitters by mall, 25 cts. In stamps. C. Abbott & Co., Baltimore, Md. Total abstinence is a form of fear— and fear is the cause of failure. Cast out fear and be temperate or moderate in all things. The temperate or moderate man calls for that wonderfully mild and mellow Whiskey— Wilson— Real Wilson—That’s All! The Whiskey for which we invented the Non-Refillable Bottle FREE CLUB RECIPES—Free booklet of famous club recipes for mixed drinks. Address Wilson, 13 E. 31st St, N.Y. That's All! Ge BILTMORE 43rd and 44th Streets and Madison Avenue The center of social life at TEA TIME Ideally convenient for suburban dwellers Jimmie: Geet it’s LUCKY MY GIRL DON’T KNOW Til WILD LIFE 1 LEAD! A that lack aim Rot thir are B nee whe comicbooks.com