Life, 1916-04-27 · page 31 of 44
Life — April 27, 1916 — page 31: what you’re looking at
What you’re looking at
This is a straightforward **product advertisement**, not satire or political commentary. The page promotes Goodyear Cord Tires as premium equipment for luxury automobiles of the era (Packard, Locomobile, Franklin, Peerless, White). The advertisement emphasizes the tires' construction—strong, flexible cords in diagonal layers—which supposedly prevents blowouts and stone-bruises while improving fuel economy and ride comfort. The text cites performance tests: Hudson Hill coasting tests and Franklin cars achieving 40+ miles per gallon, with Goodyear-equipped vehicles recording 51-55 miles per gallon. The visual shows two tire cross-sections displaying the cord pattern and tread design. The ad targets owners of expensive cars willing to pay premium prices for durability and comfort. There is no satire intended—this is earnest marketing positioning Goodyear tires as the standard choice for high-end automobiles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: lil EE Comfort Tires, Protected Against Blow-out =e] OODYEAR i 6Bs|A| Cord Tires were it chosen as standard Wy 4|' equipment on the iN Packard, the Loco- BGS mobile, the Frank- lin, the Peerlessand the White, because they offer very paleo and very valuable advan- NS ce these advantages result in unusual mileage and service, free- dom from tire worry, and great comfort, they are well worth critical attention from owners of fine cars. It is almost impossible for year Cord Tires to stone-bruise and blow out, because of their ex- treme flexbility. This comes from their construc- tion, which also makes them ex- tremely lively, speedy and respon- sive. Strong, pliable cords—placed lowly side by, siden dngonal layers—are cus! stron, poner Reggie ing cross-weave, they are allowed @reat of movement. poo under ones tbe cords s flex, ves; the tire ly pestis smash pris obstructions. ‘Thisinsuresagainst stone-bruise, rupture, and the blow-outs—imme- diate or subsequent —which follow these injuries. Naturally such a tire has long life, gives great mileage, and causes Anti pede igh ped wh it permits hig] wil comfort. It -has wonderful coast- ing qualities. It saves power. It increases gasoline mileage. In the Hudson Hill coasting test, Goodyear Cord Tires aver- aged 177 feet farther than ordinary tires on the same car; and reached a maximum of 36 miles per i Of the fifteen Franklin cars which recorded better than 4o far per gallon of gasoline i in the feel sonny ee st May, ten Were equi with Goodyear Cord Tires. And these tires made the three highest marks— 55 miles, 53 miles, and 51.8 miles per gallon of gasoline. ‘Their great oversize, uniting the added eahioa of an increased sir- volume with the in-built cushion, resilience, and easy-running of our cord construction, makes the Good- year Cord the tire of utmost com- fort. Goodyear No-Hook Cord Tires, in the 32x4, 96x4%4 and 37xs-inch sizes, have 23 to 35 per cent more air space than regula- tion Q. D. Clincher tires of cor- responding inch-sizes, Inspite of the higher pricesneces- sary for these tires, because of their construction and their oversize, users seldom change to other tires. Increasing sales show that car owners believe the extra value, and the extra luxury, security and durability of these tires, more than offset the difference in price. Ask the nearest year Service Station Dealer for Good- year Cord Tires. The Goodyear Tire & Rubber Company . Akron, Ohio ae double thick, for rear and front spheela Note the Weteher Gripe. They resist ol ding. They give Great traction. No-Hook and Q. D. Clincher types, for fasoline and cleo tric cars. eee GoodyearCord Tires are standard equipment on the Franklin, the Pack- ard, the White, the Locomobile, and the Peerless. comicbooks.com