Life, 1916-04-20 · page 50 of 52
Life — April 20, 1916 — page 50: what you’re looking at
What you’re looking at
This page comprises primarily **advertisements** interspersed with literary commentary. **Top left**: The Ideal Junior Power Lawn Mower ad ($225) targets spring homeowners seeking efficient lawn maintenance. **Top right**: Cascade Pure Whisky advertisement emphasizes quality through "care and time"—marketing mellow whisky as superior to competitors. **Center**: A book review discusses "The Pastor's Wife" by Elizabeth von Arnim, praising it as a deceptively serious novel disguised as light satire about marriage and Teutonic life. The reviewer (quoting "The Masses") notes it raises profound questions about human existence. **Bottom right**: A satirical cartoon depicts a figure (appearing to be Sir Francis Bacon, based on the caption) offering whisky to an "impostor," suggesting themes of authenticity versus fraud—possibly commentary on counterfeit spirits or false intellectual authority. The page reflects early 20th-century Life magazine's mix of consumer advertising, literary criticism, and social satire aimed at educated, affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Better Care Proper lawn care in the spring counts greatly toward a beautiful summer sward. Start your lawn care right this season. Have the Ideal ready for the very first cutting. It will provide double carc— more eficiently and more economically—now, and all summer long. The Ideal Junior Power Lawn Mower for 1916 offers all the fea- tures on which Ideal has built its splendid reputation, with many new refinements and improvements—simple, reliable clutch; automobile throttle control ; gearless ditierential. It stands unexcelled in the field of lawn mowing machines. Write to us for full particulars—now, while making your plans for a beautiful lawn. The Ideal Power Lawn Mower Company R. E. OLDS, Chairman 408 Kalamazoo Street LANSING, MICHIGAN pesca ar UE Re “Somebody is very much to blame—— for not having told me that I ought to read ‘THE PASTOR'S WIFE’, by the author of ‘ Elizabeth and Her German Garden’.” To be sure, the pub- lishers did tell me so—but then, publishers will tell you anything. True, also, I was assured by a friend that it was better than H. G. Wells—but that was too preposterous to believe. Neverthe- less, it is true. q “‘ THE PASTOR'S WIFE! is a deceptive book. It pre- tends to be the story of an English girl who married a German clergyman who was chiefly interested in fertilizers. Under this guise, it tells the story of almost every woman who marries almost any man. It is deceptive in another way. It pretends to be funny. It is tragic. It is supposed to be a light satire on Teutonic ways of thinking and living. It is a serious satire on mankind, G “What Wells has done for marriage with a heavy-hand- ed scientifico-sociological pedantry, and with an occasional flash of poetic insight, this writer does with lightness, with in, with brilliance, with humor, and with intimate the pages of ‘THE PASTOR'S WIFE.” (“It is, as all truthful novels are, a disturbing book. Even while laughing at the adventures of Elizabeth—and they are deliciously funny—I am compelled to wonder what (to put the question in a theological form) God was up to when He made this world. Which is one of the highest achievements of literary art.” —THE MASSES. reality, At all bookstores. Net, $1.35 DOUBLEDAY, PAGE & COMPANY ‘THE road to pure whisky is an arduous one—the road. to mellow whisky is a long one — our faithfulness in following both these roads, care and time, is what makes Cascade distinctive. Original Botiting has Old Gotd Label. GEo. A. DICKEL & Co. Distillers Nashville, Tenn, #7 Shade of Sir Francis Bacon wat! FOR THAT IMPOSTOR—AND NONE FOR ME? A SPECIAL NUMBER comicbooks.com