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Life, 1916-04-20 · page 45 of 52

Life — April 20, 1916 — page 45: what you’re looking at

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Life — April 20, 1916 — page 45: Life, 1916-04-20

What you’re looking at

This Life magazine page combines a Franklin automobile advertisement with satirical news briefs referencing Shakespeare plays as if they were current events. **The Main Advertisement** features two well-dressed men examining a Franklin car. The copy emphasizes that Franklin owners are successful, practical men of means who choose the car for efficiency rather than ostentation—positioning the Franklin as the choice of intelligent, self-made businessmen. **The Satirical "News Briefs"** mock Shakespeare by treating his plots as contemporary scandals: - "In Their Brothers' Clothes" references *As You Like It* (women arrested for cross-dressing) - "Ware the Vicinity of the Thane of Cawdor" treats *Macbeth* as a crime report - "Trouble in the Lear Family" presents *King Lear* as a guardianship dispute The humor relies on readers recognizing these famous plays and finding amusement in their transposition into mundane modern newspaper language. This was a common Life magazine strategy: literary sophistication for educated readers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

son of the late king, has been pro- nounced insane. Melancholia, taking the form of hallucinations in regard to his mother, the Queen, and her hus- band, is the diagnosis. The Denouncer hopes that the malady will yield to the skillful care of the royal physicians Ixy Tuetr Brotners’ Croties! From the Arden Falling Leaves Three young women were arrested yesterday for wearing men's apparel. They gave their names as Rosalind, Imogen and Viola. It is believed that they are co-eds out for some prank, Int they are being held pending inves- tigation, "Ware THE Vicinity of THE THANE or Cawpor! Special from the Inverness Despatch \ shocking murder took place near the home of the Macbeths last evening. General Banquo, on his way to dine at the Thane of Cawdor’s, was stabbed to death by three armed men, according to the testimony of his son, Fleance Banquo, who escaped. As this is the second murder which has taken place in that part of town (our readers will recall the death of Duncan King under very mysterious circumstances a few weeks ago), the public is hereby warned against linger- ing in that neighborhood after dark. In regard to Duncan King, who was found dead in hed in the palatial guest- chamber of the Macbeths, the police Promise some interesting developments which may involve some men higher up. The Inverness police are always the shocks of rough roads i} XS ESEESEr 773 e FRANKLIN CAR NE of the most inter- esting things in the whole automobile sit- uation is the type of men who own and drive Franklin Cars. The list of Franklin owners shows a most remarkable aver- age as to substantial rating and strong position in affairs. The typical Franklin owner is a successful man who thinks Every practical-minded mot: Motorist’s Dollar is Shrinki for himself: and who owes his place in the world to his habit of getting the facts and using his own judgment. The point we make is that the Franklin owner asa rule isa man who can afford any price car. He seesin the Frank- lin the dest use of his money— and his whole habit of life has taught him to seek efficiency. should read the new book, “Why the Average Send us your name on a post card for a copy. FRANKLIN AUTOMOBILE COMPANY, Syracuse, N. Y. on the job. Don’t forget to buy tickets for their benefit. They deserve it. Trouste IN THE Lear FAMILY From London Town Topics The Lear daughters have just suc- Emb: tion, years, dermatologists. X. BAZIN ing hairs quickly removed with one application of this famous prepara ciety and stage beauties of Paris and New York have used it the last 75 Approved by physicians and v3 cceded in having a conservator ap- pointed for their family. There is still some friction in the family, however, Miss Goneri! and Miss Regan wishing to confine the old man in an asylum, while Miss Cordelia opposes the plan. DEPILATORY POWDER x, BAZIN 283 Wash- comicbooks.com