Life, 1916-04-13 · page 41 of 46
Life — April 13, 1916 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content. The dominant ad is for **Continental Motors**, emphasizing that their standardized engines power 147 automobile manufacturers—a sales pitch framed around the booming auto industry (over $500 million in 1915 sales alone). The small cartoon at top-left depicts two figures at a table (likely rabbits or similar creatures) discussing whether they should be "laying a little nest egg." The joke appears to satirize financial prudence or cautious saving, though the full context is cut off. Other ads include the **Stromberg carburetor** (reducing gasoline costs) and a **Tobacco Fund** charity soliciting donations to send cigarettes and matches to British soldiers in World War I trenches—described as morale-boosters for homesick troops. A brief narrative story about a "Harmless Reformer" on a bus discusses public duty and fare collection, though its point remains unclear without full text. The page captures early 1916 advertising targeting middle-class consumers during wartime.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
VER > $500,000,000 worth of automobiles and motor trucks were sold during 1915 in America alone. This , amazing as it is for an industry scarcely more than a decade old, will be - far surpassed in 1916. Such consistent sales-progress is the best assurance of future sales-development. Such growth the surest token of stability. Continental Motors In the unparalleled success of the auto- mobile industry, one of the greatest con- tributing factors has been the perfection and standardization of certain important units of the car itself. The Continental Motor, for instance, has come to be rec- ognized as standard: one or more models are used today by 147 manufacturers of pleasure and commercial cars. Its con- tribution to the sales-progress of these companies can hardly be overestimated. Continental Motors Company Detroit, Michigan Factories : Detroit—Muskegon Lorgest exclasioe motor manufacturers in the world. tor, in an appealing er of opinion, my The hurt itself may be skzht, but the underlying principle is alarge one. It is one of those little chments upon the public good- which, in the aggregate, are a f nterfering with the freedom! Why should I meck- ly allow the company to place upon den, slight though it may ding the combination of those matic fare-collecting ma- ert a dime into one of is a kind of skilled 1 the public ought to te well paid. From now on it will—" ‘Big Stick Brings Down poline Expense hy es the price of gaso- : hE | imum NZ records | : Soa made by | 9 . the New Stromberg in gasoline | mileage prove that you need the New Strom-| berg on your car. | Mail coupon tor| details of how the ileage New Stromberg will reduce your gasoline bills. Stromberg Motor Devices. Co. Dept. B, 64 East 25th St. Chicago BEIRC\lDoes|ih) ee int (i Just then the bus stopped to take on more passengers and the conductor went below to attend to the matter. When he returned to the top, he paid no further attention to the Harm- less Reformer, who rode on serenely to his destination, his face suffused by a quiet smile of satisfaction at the thought of having performed a pub- lic duty, small in itself, but magni- tudinous in its far-reaching signifi- cance, TOBACCO FUND Somewhere in France the boys in the trenches are a cheerful lot. But life at the front is not all ro- mance; sometimes it’s mighty hard and Tommy gets the blues. A cigarette, a pipe—a “smoke"—makes a big hit with him. For every 25 cents the Tobacco Fund sends to the men of the British Forces: 60 cigarettes, 2 ounces of tobacco, 2 boxes of matches and a postal card addressed to you. ~ of any amount will be received ty Donal Mr. W. T. A. Durand, Treasurer 68 Wilcox St. Rochester, N.Y. Rechester Bankers: The Alliance Bank comicbooks.com