Life, 1916-04-13 · page 37 of 46
Life — April 13, 1916 — page 37: what you’re looking at
What you’re looking at
This page combines editorial commentary with advertising. The text discusses American humility during World War I, arguing the nation should acknowledge its own shortcomings rather than judge President Wilson exclusively. The author (E.S. Martin) suggests America's support for the Allied cause depends on self-reflection and moral clarity. The advertisement below features "Velvet Joe," a character endorsing Velvet tobacco. The slogan—"A man that loves kiddies an' dogs an' good tobacco may not be a saint, but—I'll take a chance on him"—uses folksy charm to market cigarettes by associating the product with likable masculine virtues. This reflects early 20th-century advertising that hadn't yet acknowledged tobacco's health dangers. The ad emphasizes the tobacco's mild, mellow qualities and two-year aging process as marks of quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(Continued from page 693) ss and sh interests, too fet under afironts, and too much n to grudge to any tether whose conscience is uneasy ‘ach tele? as he may get from electing Vs, Wilson to he the national scape- get but when it comes to driving him ness there is a pros- getting the rest of he congregation to concur. It will be er and more salutary in our cere- eonies of humiliation, to put some of fer dust on our own heads, instead of all of it on Mr. Wilson's. May- ie if we had been better people, had the past more to our country nnd less to ourselves; had been not so so extravagant, so self-indulgent, ential in a better country and con- © of national right- sness which uld have constrained the whole land to shriek with a united it ution of German treach- ND as it was, our poor country pretty well did that very thing. It have been carried into the ter the sinking of the it has been able to omplish by staying out, what it has lies, for all the bel- 3elgians, the Servi- uy not properly be set forth ina discourse devoted to humil- it look larger when yet. And it is even possible that, if the in, as we are confident they all icel better about our- r behavior when the war is over than we do at these presents; possible even that we may conclude ar chief reasons to be humble re that our nment is republican, d that the antic Ocean is three ‘ousand miles wide. Let us then s heartily to humiliation e feel like it, and it will if Deacon Roosevelt s in singing the seventy- ufter which we will glad- Root in a supplication mings may not be vis- fied on the Republican party. But not for a moment should we for- ct of a comfortable orld to live in hinges absolutely on j* Success of the Allies, and that if Py any chance they should yet need our pcive aid, every consideration for our pwn welfare will constrain us to give t Otherwise there may come to us 2 cup of humiliation as will leave p bitter taste in the American mouth ‘OF generations to come, E. S. Martin. loves kiddies an’ dogs an’ good tobacco may not be a saint, but—I’ll take a chance on him. And What Is Good Tobacco? yet may be largely a matter of opinion, but how does this strike you? A cool, slow-buming tobacco. A tobacco mild enough to be smoked pipe- ful after pipeful, yet not “tastelessly ” mild. A tobacco smooth and mellow. Well, that is VELVET after it has mel- lowed and matured naturally for two years in wooden hogsheads. oliggette Myers Tobacco Cx s i: 10¢ Tins f Se Metablined Bags, One Pound Glass Humidors . A “SSS sak re #5 T08AC co ce comicbooks.com