Life, 1916-04-06 · page 63 of 80
Life — April 6, 1916 — page 63: what you’re looking at
What you’re looking at
This page contains three distinct elements: **"Revolution" Essay (R.B.)**: A satirical piece predicting that solar power will eventually replace fossil fuels, eliminating concerns about gasoline costs, coal, and mining strikes. The joke's dark punchline suggests that while this revolution won't cause the harm people fear, society will simply find *other* ways to fund institutions like the University of Chicago and Baptist Missions—implying institutional fundraising needs are inevitable regardless of technological progress. **"Helter-Skelter" Joke**: A brief exchange where one character brags about meeting "Miss Beautyblood" and receiving acknowledgment, but the punchline reveals she merely gave "a nod of non-recognition"—a joke about social snubbing and failed expectations of status. **Federal Motor Truck Advertisement**: The bulk of the page promotes Federal trucks as solutions for efficient delivery operations, targeting business owners. The page is primarily **advertising-focused**, with the satirical content serving as filler between commercial messages typical of Life magazine's format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ily Bross Gena Chicken ALA KING The Royal Dish exquisite discovery tu PURITY CROSS, Inc, Providence, Rt, Revolution SOME day some bright man is going to discover how to get power di- rectly from the sun. Then we shall not care what gaso- line costs. Or coal. Standard Oil will cease to dominate affairs. Not to mention the smoke nuisance and the periodical scare about strikes in the mines. As for the disadvantages, some other way will doubtless be found to finance the University of Chicago, Medical Re- scarch and Baptist Missions. These revolutions never do as much harm as we think they will R. B. ELTER: So you've met the great Miss Beautyblood! Does she bow to you? Sketter: Yes, she gives me a nod of non-recognition, DETIROUT SPIRINGS SELF LUBRICATING 5 F are an integral part iQ of yourcar. De- #79 signed especially. Nostock springs DETROIT oa STEEL & PRODUCTS CO. ° on That’s the answer to your delivery problem— Federalize It. Why struggle along with confusion and congestion in your hauling and delivery department? Get the big idea of modern merchandise moving— maximum loads—scientific routing—quick time between delivery points—short stops. Do more business—enlarge the area of your business territory—get new customers on the outskirts. Outstrip the activities of all competitors—with less overhead than they have with their old delivery methods. Make more profits—by saving time and selling faster— with FEDERAL MOTOR TRUCKS. Ask for Reports on Actual Daily Work of Federals in Your Own Business and for Our Monthly Maga- zine on Transportation. Our Traffic Experts Have this Data for You. Federal Motor Truck Company Detroit, Michigan 1%, 2 and 3% Ton Trucks—Worm Drive Exclusively Federal Trucks sold in every city in the United States comicbooks.com