Life — April 6, 1916 — page 2: what you’re looking at

What you’re looking at

# Camel Cigarettes Advertisement, Life Magazine This is a **cigarette advertisement**, not satire or political commentary. The page promotes Camel brand cigarettes made by R.J. Reynolds Tobacco Company. The ad's hook is "NO coupons, NO premiums, but my, what a cigarette!"—claiming Camels need no gimmicks because the product itself is superior. The hand holding a lit cigarette emphasizes the smoking experience. The copy promises Camels won't "bite your tongue," "parch your throat," or leave "unpleasant cigaretty after-taste," highlighting smoothness from their "expert blend of choice Turkish and choice Domestic tobaccos." The bottom displays five Camel cigarette packs with the iconic camel logo. This represents straightforward product marketing typical of early 20th-century tobacco advertising, before health warnings were required.