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Life, 1916-03-30 · page 41 of 45

Life — March 30, 1916 — page 41: what you’re looking at

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Life — March 30, 1916 — page 41: Life, 1916-03-30

What you’re looking at

This page primarily contains **advertising and promotional content** for Mark Twain's collected works, along with two distinct pieces of humor. **The main feature** is a publisher's pitch comparing Twain to Lincoln as an American literary figure—emphasizing his humble origins, folk wisdom, and use of humor as social critique. **"Why Not?"** is a wordplay puzzle by Walter G. Doty that extends English grammatical logic to absurd conclusions (if a female duke is a duchess, would a female spook be a "spuchess"?). This playful linguistic humor was typical of early 20th-century magazine satire. **The cartoon** at bottom shows a woman's portrait labeled as depicting someone told that patients propose to nurses during recovery—a gentle joke about romantic expectations in hospital settings. The remainder consists of **product advertisements** for Crème Yvette dessert liqueur and Evans Ale, typical of Life magazine's revenue model.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Lincoln of Our Literature Like Abraham Lincoln, Mark Twain, in his youth, had to endure many hardships and to make the most of very limited oj portunities. Like Lincoln, too, he thou; ‘ea out his own philosophy of life. He studied the great book of human nature in the school of experience, and his views were always colored by a quaint, homely, rugged humor that could, at will, be turned into a weapon of deadly effective- ness for rebuking hypocrisy, falsehood, or insincerity. As Lincoln stood for the highest American ideals in statesmanship and national policy, so Mark Twain rey resents what 1s truest and most typically American in our literature. Special Offer of MARK TWAIN We are now offering on exceptionally favorable terms the collected writings of Marx Twain—all the great books of travel, the immortal boy-tales, the his- torical writings, the novels, sketches, es- says, and short stories that have given Mark Twain his place as America’s fore- most and best-loved writer. Every word and picture that was in the most expensive sets of the former edition, costing from $50 to $100, is in this low-priced Author’s National Edition Send for the books at our expense for ten days’ examination. Of the quality of the books, the mechanical features of the edi- tion—you are the judge. You will not have such a favorable opportunity of ob- taining Mark Twatn’s Works after this offer is withdrawn, so use the coupon now and secure Your Mark Twain NOW! Harper's Magazine will also be sent for one year if you keep the books. HARPER & BROTHERS, New York Send me, prepaid, Mark Twain's Works, twenty-five volumes, cloth, and enter my name for one year to Harper's Magazine. I may re tain the set for ten days, and at the expiration of that time, if I do not care for the books, I will return them at your expense, and you will can- cel the subscription to the Magazine. If I keep the books, I will remit $2.00 a month until the full price of the books, and the Magazine $25.00, has been paid. i Signature Why Not? F a female duke is a duchess, Would a female spook be a spuchess? And if a male goose is a gander, Then would a male moose be a mander? lf water you freeze is frozen, Is the maiden you squeeze, then, squozen? If a thing you break is broken, Would a thing that you take be token? If the plural of child is children, Would the plural of wild be wildren? 1f a number of cows are cattle, Would a number of bows be battle? If a man who makes plays is a play- wright, Would a man who makes hay be a haywright? If a person who fails is a failure, Would a person who quails be a quailure? If the apple you bite is bitten, Would the battle you fight be fitten? And if a young cat is a kitten, Then would a young rat be a ritten? If a person who spends is a spend- thrift, Would a person who lends be a lend- thrift? 1f drinking too much makes a drunk- ard, Would thinking too much make a thunkard ? But why pile on the confusion? Still, I'd like to ask in conclusion: If a chap from New York’s a New Yorker, Would a fellow from Cork be a Corker? Walter G. Doty. PORTRAIT OF A PERSON WHO HAS BEEN TOLD THAT A PATIENT ALWAYS PROPOSES TO HIS NURSE WHEN HE IS GETTING WELL. (Pronounced Evet ) “For Smart Desserts” You may have as simple or elab- orate a dessert as you desire, wi CremeY vette to aid you—all are dis- tinctly original, and violet in taste and colour. Have the tempting desserts of the exclusive hotels in your home! Try this one by Mr. Jos. Bougue of the McAlpin. COUPE YVETTE Pears and apples cut in round ball shape, ied in syrup, Creme Yvette flour, frozen biscuit perfumed with C candy Creme Y vette is sold by fancy grocers and wine dealers at 80c and $1.50 per bottle. Book of signed recipes by well-known Chefs sent free. Write today. SHEFFIELD COMPANY 7th Ave. at 14th St., New York | For Home Comfort or Outdoor Relief comicbooks.com