Life, 1916-03-30 · page 2 of 45
Life — March 30, 1916 — page 2: what you’re looking at
What you’re looking at
This is a straightforward product advertisement rather than political satire. The page promotes Phoenix Silk Hose for "men, women, misses and children," featuring an illustrated woman in 1910s-era dress admiring herself in a mirror alongside a man in formal attire. The caption "Reflections of a Bachelor" plays on the title of a popular contemporary novel, using mild romantic humor to associate the product with desirability and refinement. The advertisement emphasizes the hose's durability and availability in fashionable colors and weaves. Pricing and manufacturer information (Phoenix Knitting Company, Milwaukee) appear in the lower text box. This represents typical early 20th-century consumer advertising that linked commercial products to aspirational lifestyle imagery and contemporary literary references.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
. Pater atthe Post Offce at New York. N. Y.,4s Second Clase Ma‘l Mattes, * Entered as Second Class Matter at the Post Office Department, "Copyright a Lagiaod aad tse British Possessions, J] petted every Thurntay,__ Anni Soberigion i « Dillane Singte Copies, Ten Cents in England, Sixpence. T PHOENIX SILK HOSE FOR MEN, WOMEN, MISSES AND CHILDREN orn by ¢l the\ fastidious, not merely) because | ! x intrinsic eauty and. smartness, but | because of its ! | wonderful / \ eure bis) \ Phoenix Silk Hose | is made & h | Pare: dye si ' only, in all the fnew colors, fa | weaves an clocks. Men's 50* 08150 pair Woment75*to*350 pair Misses’ 75¢ pair i Infants’ @Childrené |} 15 tol ® pair | “Made in USAR ff comidbaoks: com