Life, 1916-03-23 · page 38 of 52
Life — March 23, 1916 — page 38: what you’re looking at
What you’re looking at
This page contains three distinct advertisements aimed at early 20th-century readers: **Richmond Straight Cut Cigarettes**: An ad promoting cigarettes as "the first high-grade cigarettes produced in the United States," preferred by gentlemen. The illustrated vignette shows a man on horseback enjoying the product. This reflects the era when cigarette advertising was unregulated and glamorized smoking without health warnings. **Scribner's Magazine School and College Service**: An educational recruitment ad suggesting parents develop their sons' talents—specifically engineering—through proper schooling. The accompanying illustrations depict outdoor activities and outdoor work. **"Cars That Rye" (bottom)**: A film advertisement with dramatic text suggesting a suspenseful plot involving jealousy, murder, and romance on an island. The tagline reads "Reputation Imperishable as Rock." The page reflects early 1900s advertising conventions: cigarettes marketed as gentlemanly products, education promoted to the middle class, and sensational film plots designed to attract audiences. No political satire is evident here—it's primarily a commercial page from *Life* magazine's advertising section.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Maybe your boy will some day build a world-famous canal—a bridge to span some mighty stream. A taste for engineering can be developed into masterly ability by the right schooling. 26 © ut was Toby’s delight to clamber up behind his The announcements of the best schools can master and to eagerly sniff the clouds of Virginia; tobacco.” | teleued Ea Sevibeat « Magasing every enecth: The kindly appeal of «good old Richmond | Scribnert 3s Magazine Straight Cuts’’ has always made them be- || Schooland College : ili Service ent loved. Made for the First Families of Service Department Virginia, they were the first high-grade Rooms 7 Nee ork cigarettes eripromicet in the United _ | RIC ‘RICHMOND . STRAIGHT CU Cur, —a wa Cigarettes-» Cents Plain or Cork Tip The subtle richness and delicate aroma of their “bright” Virginia tobacco are not to be found in any other cigarette. Also in attractive tins, 50 for 40 cents: fir i <ill hi J e off his gun. Kill him now and hide 100 for 75 cents, Sent prepaid if AW a with the Princess. No rescue for me. your dealer cannot supply you. i}y LE, ~ I don’t want anything better than life on an island alone with Her. After I've Kent inter weahina races een, finished with him, I'll write all about how I did it on the end of this. Don't PREFERRED BY GENTLEMEN NOW AS THEN forget to read that part—it'll be good. He's asleep, . 2. N THE DOUBLE TRACK SYSTEAt and what he looks like, for you to read, I know you'll love it whoever you are. Ml in detail I'll write that out as care- fully as I can, And then I'll make the Princess read it to me out loud, That must be why I wrote all this, Sort of in- troduction to the real interesting part. It's getting dark, I can just see to write, but the moon will be up soon and I can write the rest by that, Maybe I could stand it if he wasn’t always kissing her. They're in front of the shelter now. He's putting her hair back from her forehead with one hand and his other arm's around her. Doesn't she look proud and trustful! Little she knows what he’s going to look like, . . . There's smoke on the horizon over against the sunset. It’s a steamer. I've got to kill him now or he'll see it and comicbooks.com