Life, 1916-03-16 · page 3 of 44
Life — March 16, 1916 — page 3: what you’re looking at
What you’re looking at
This page is **not satirical content but rather a straightforward advertisement** for Gargoyle Mobiloils lubricating oil, published in *Life* magazine (page 463). The ad promotes motor efficiency through proper lubrication, claiming benefits including reduced carbon deposits, improved mileage, and increased engine power. The "cartoon" elements—showing gasoline, crankcase, injected parts, and oil—are **product education diagrams, not satire**. A detailed lubrication chart lists recommended oil grades for various automobile models. The ad emphasizes that Gargoyle oils were scientifically formulated for specific engines, positioning the Vacuum Oil Company as an engineering authority. This represents early automotive advertising, when proper lubrication was a significant maintenance concern and manufacturers competed on technical specifications rather than brand image alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
} i ] i | | | Motor efficiencydepends largely upon lubricating efficiencyand that means: Reduced carbon deposit. More mileage from your gasoline. More mileage from your lubricating oil. Increased power. There is only one way to experience for yourself the benefits from a really scientific lubricant. That is—ase it. A simple test should con- vince you. The Lubricating Chart at the right which represents our professional advice, has for a number of years been the standard guide to scientific automobile lubrication. Op- posite your car you will find specified the correct oil for your motor. Mobiloils That oil was specified for your motor after a careful scientific analysis of its lubri- cating requirements by the Vacuum Oil Company. If your car is not listed,acopy of our complete Lubricating Chart will be sent on request. An Economical Demonstration It will probably cost you less than $1.00 to fill your cran e with the grade of Gargoyle Mobiloils specified for your car. The garage or dealer you trade with has it, or can promptly secure it for you. Ask him to empty your crank-case of its present oil and fill it with the correct grade of Gargoyle Mobiloils. You can then judge for yourself the results in—increased power, re- duced carbon deposit, gasoline econ- omy, reduced oil consumption. Is it not worth this nominal ex- penditure for you to discover for yourself these continuous benefits from using the oil specified for your car by a company whose unquestioned — stand- ing in engineering circles is world-wide? — A grade for each type of motor In buying Gargoyle Mobiloils from your dealer, it is safest to purchase in original packages. Look for the red Gargoyle on the container. For information, kindly address any inquiry to our nearest office. VACUUM OIL COMPANY Specialists in the manufacture of high. Obtainable es class of machinery. - Rochester, N. Y.,U.S. A. de lubricants for eve: Domestic Branches: Wetroit, New York Philadelphia Stinneapotls Boston Chicago tadianapolis Pittsturgh -Kanuas City “Correct Automobile Lubrication Explanation: he four grades of Gar. goyle Mobiloils, for gasoline motor Iubri- cation, purified to remove free carbon, are: Gargoyle Mobiloil “A” Gargoyle Mobiloil “B” Gargoyle Mobiloil “E” Gargoyle Mobiloil “Arctic" In the Chart below, the letter opposite the car indicates the grade of Gargoyle Mobiloils that should be used. For exam: "means Gargoyle Mobiloil “A.” ans Gargoyle Mobiloil “Arctic.” etc. The recommendations cover all mod els’ of both pleasure and commercial vehicles unless otherwise not FoF] Weer b> F>¥¥okiiotek | Wan fof >>f mot oF |Somenr| Ee>ee> >> Fi piorte Ff oF ft pat >for poe SF Fer ESwmitoty Se Tkokine>>iiin oiti> Yr oott: >i > £ >>F Figiin>yetisiioiey rE pinion: e>>> SEs ea ore sees € Tsteios reece SEF oF peotattieite Senet ttt ¥s55 0555 >eoe: bhi kom ge {>e>i = ff>>he: ekin FEEoEe: oe lass: = Fefi.>> s=> Electric Vehicles —For motor bearings and enclosed chains use Gargoyle Mobiloil “A™ the year around. For open chains and, differential, use Gargoyle Mobiloil “C” the year around. Exception—For winter lubrication of pleasure cars use Gargoyle Mobiloil “Arctic” drive and Gargoyle Mobiloil bevel gear drive. comicbooks.com