Life, 1916-03-09 · page 40 of 44
Life — March 9, 1916 — page 40: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not a satirical cartoon page. It contains four separate advertisements: 1. **Hampshire Paper Company** — sells gentlemen's stationery, positioning their product as sophisticated social correspondence material. 2. **Cascade Pure Whisky** — emphasizes the product's age and quality, with a Scottish Highland landscape illustration. 3. **Cook's Champagne** — uses a wartime economic argument: other wines include war costs and duties, but Cook's offers pure wine at better value. This references **WWI-era price inflation and import taxes**, making the pitch that Cook's domestic champagne avoids these surcharges. 4. **Settlement Work** — an illustrated vignette (bottom right) showing what appears to be domestic or social welfare assistance, though context is minimal. The page reflects early 20th-century consumer messaging and wartime economic concerns rather than political satire. The ads target male consumers with luxury goods while acknowledging post-war financial pressures.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Not a lady’s paper, not business paper, The Stationery pat social satires for men 3# We have 2 gf a Gentleman a sample packet we 2 Rw It takes Nature ages should like to mail bs - bade Aes maellow | iad: you 3# Ask us for it 3 sadegetomake mae ps mellowness. HAMPSHIRE : \ Original Bottling PAPER COMPANY > has Old Gold Label South Hadley Falls ff) . Massachusetts You can pay more o* for a bottle of champagne than for COOK'S CL TE: Champagne —but you can’t get abetter, purer wine. What you pay for other wines includes war cost, duty, ocean freight and an exeuso, because of the war, to charge | more—what you pay for Cook's buys wine. Cook's knows no other duty than to please you. SETTLEMENT WORK comichooks.com